MGT503 Midterm 10 Solved Papers MCQs

MGT503- Principles of Management · Composed By Faheem Saqib · 10 MiD Term Papers & Solved MCQ · Spring 2010 · Time: 60 min Marks: 47

Q1. Your firm has just developed its first successful MIS. It interacts with information users to assess information needs, develop needed information, _____ the marketing information and help managers use it in their decision making. (1 marks)

1. Distribute
2. Collect
3. Retrieve
4. Store

Correct answer: Store

Q2. People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept? (1 marks)

1. Motive
2. Role
3. Lifestyle
4. Tradition

Correct answer: Role

Q3. Companies are refraining to use poisonous gases in the manufacturing of their products to prevent damage to the environment. The companies are trying to follow: (1 marks)

1. Production Concept
2. Product Concept
3. Marketing Concept
4. Societal Marketing Concept

Correct answer: Societal Marketing Concept

Q4. If Proctor and Gamble need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished? (1 marks)

1. Focus groups
2. Mail surveys
3. Personal interviews
4. Observations

Correct answer: Observations

Q5. Advertising agencies are an example of which of the following marketing intermediaries? (1 marks)

1. Insurance company
2. Financial intermediary
3. Marketing services agency
4. Physical distribution firm

Correct answer: Marketing services agency

Q6. Through which process individuals and groups obtain what they need and want by creating and exchanging products and value with others? (1 marks)

1. Production process
2. Marketing process
3. Managerial process
4. accounting process

Correct answer: Managerial process

Q7. Which one of the following scheme is TRUE regarding marketing research in sequence? (1 marks)

1. Gathering data, analysis, interpretation
2. Analysis, gathering data, interpretation
3. Interpretation, gathering data, analysis
4. Interpretation, reporting, analysis

Correct answer: Gathering data, analysis, interpretation

Q8. Which method of research can be used to obtain information if people are unwilling or unable to provide? (1 marks)

1. Observations
2. Focus groups
3. Personal interviews
4. Questionnaires

Correct answer: Observations

Q9. When a church targets different demographic groups to increase attendance, it is an example of which of the following options? (1 marks)

1. Not-for-profit marketing
2. Mindless marketing
3. Ethics in marketing
4. Societal marketing

Correct answer: Not-for-profit marketing

Q10. Sampling requires the answer to three questions. Which of the following is an inappropriate one? (1 marks)

1. Who is to be sampled (what sampling unit)?
2. How many people should be surveyed (what sample size)?
3. Why should they be sampled (justification)?
4. How should the people be chosen (what sampling method)?

Correct answer: Why should they be sampled (justification)?

Q11. Relationship marketing is a consistent application of up to date knowledge of individual customers to product and service design. Why it is communicated interactively to (1 marks)

1. For delivering short term value & satisfaction to customers
2. For delivering long term value & satisfaction to customers
3. For delivering short term value to management
4. For delivering long term value to management

Correct answer: For delivering long term value & satisfaction to customers

Q12. Demographic segmentation divides the market into groups based on which of the following variables? (1 marks)

1. Size, location, industry, customer
2. Size, company, industry, technology
3. Location, size, occupation, race
4. Customer, technology, company, industry

Correct answer: Location, size, occupation, race