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- MGT503 Principles of Management
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- 23 Oct 2026
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📘 MGT503 – Lesson 35 Other Need & Cognitive Theories of Motivation 🔹 Lecture Summary (Exam-Oriented)
- McGregor’s Theory X and Theory Y
Theory X: Employees dislike work, avoid responsibility, are lazy; must be coerced. Theory Y: Employees are creative, seek responsibility, capable of self-direction. Connection to Maslow: Theory X → lower-order needs dominate. Theory Y → higher-order needs dominate.
- Herzberg’s Motivation-Hygiene Theory
Intrinsic factors → job satisfaction and motivation. Extrinsic factors → dissatisfaction if absent. Two categories: Hygiene factors (prevent dissatisfaction): pay, working conditions, supervision, company policies, benefits. Motivators (increase satisfaction/motivation): achievement, responsibility, recognition, work itself, growth.
- ERG Theory (Clayton Alderfer)
Simplifies Maslow into three need categories: Existence: material/physiological desires (food, pay, working conditions). Relatedness: relationships with others (family, coworkers, professional groups). Growth: creativity, innovation, personal productivity. Key principles: Satisfaction-progression: fulfilling one level encourages concern for next level. Frustration-regression: failure to satisfy higher needs → focus may return to lower-level needs. ERG theory allows simultaneous focus on multiple needs.
- McClelland’s Acquired-Needs Theory
Needs are learned through life experiences. Measured via Thematic Apperception Test (TAT). Three types of needs: Achievement (nAch): desire to accomplish challenging tasks, excel. Affiliation (nAff): desire for warm, friendly relationships. Power (nPow): desire to influence/control others. Personal power: dominance for self-interest. Institutional power: influence to achieve organizational goals. Successful managers’ profile: moderate-high institutional power, moderate achievement, minimum affiliation.
- Cognitive Perspectives – Equity Theory
Developed by J. Stacey Adams. Employees compare inputs vs. outcomes with relevant others (referents). Perceived inequity → employee may: Distort own or others’ inputs/outcomes. Act to change own or others’ inputs/outcomes. Change comparison referent. Quit the job. Significance for Managers Need theories highlight importance of higher-order needs for motivation. Individuals differ in need structures → managers must personalize motivation strategies. ERG’s frustration-regression principle has implications for handling unmet needs. Understanding equity perception is crucial for fairness and employee retention. 📝 20 MCQs (VU Paper Pattern)
Q1. Theory X assumes employees:
✅ B
Q2. Theory Y assumes employees:
✅ B
Q3. Herzberg’s hygiene factors are:
✅ B
Q4. Motivators in Herzberg’s theory include:
✅ B
Q5. ERG theory stands for:
✅ A
Q6. Existence needs in ERG theory include:
✅ B
Q7. Relatedness needs focus on:
✅ B
Q8. Growth needs in ERG theory are associated with:
✅ A
Q9. ERG theory differs from Maslow’s theory because:
✅ B
Q10. McClelland’s need for achievement (nAch) is:
✅ B
Q11. Need for affiliation (nAff) is:
✅ B
Q12. Need for power (nPow) is divided into:
✅ B
Q13. According to McClelland, successful managers usually have:
✅ B
Q14. Equity theory suggests employees compare:
✅ B
Q15. A possible response to perceived inequity is:
✅ D
- Herzberg believed that removing dissatisfaction factors:
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