MGT602 Quiz

Developed by: Muhammad Yousuf

Spring 2022 · Entrepreneurship (MGT602) · Assignment No.1

Due Date: August 17, 2022 Marks: 10 Topic: NABC Particulars

Learning Objective:

1. To get students familiarized with the concept of NABC.
2. Students will be able to know different particulars of a NABC.

Learning Outcome:

1. Students will be able to enlist the distinctive ingredients against each section of

an NABC framework and vice versa.

NABC Particulars: · Relevance · Argument

52% households are tenants and 48% are landlords Need This information gives us information about customers shares.

100,000 potential customers. Benefits This information tells us the benefits that we obtained in the shape of potential customers.

Post purchase services and 24 hours backup support. Benefit This point also illustrate benefits about post purchase services and benefit.

List of leading brands in the market. Competition This points gives us information about the competition among the leading brands in the market.

Franchise distribution system to increase your business market share rapidly. This point explains the approaches that a use to Need Approach Benefits Competition (NABC) is a framework to better structure and present your business idea. NABC was originally presented by Stanford University. NABC is a smart tool for entrepreneurs to effectively pitch raw business ideas to potential investors and other stakeholders. NABC elaborates the Need you are addressing, the Approach you are using to address the issue/need, the Benefits this business idea will provide, and finally the details about the market Competition. Each part of the NABC framework has its particular and distinctive ingredients.

Case:

An entrepreneur is being presented with a fact sheet (information, and statistical data) to prepare her NABC framework. She needs to identify, arrange, and place the facts against the relevant section of NABC framework. She is looking for expert input to complete this task.

Requirements:

1- Read the facts in the first column and write the relevant NABC section in the second column. 2- Justify your selection of the second column by writing a logical argument in the third column. (10*1= 10 Marks) increase business market shares rapidly.

Guarantees and warranties. Benefit This points explain benefits in the shape of guarantees and warranties

Digital marketing resources to market your business rapidly. In this point approaches increase business rapidly explained.

Manufacturing plant specifications. This point also explained the approaches used in manufacturing and specification.

Information about market leaders. Need This point highlights the information about the market leaders which is need.

List of key entry barriers in the industry. Competition This point explained competition by explained list of keys.

Instructions:

1Read the topic “NABC” in theme 10. 2Fill in column 2 and column 3 and justify your answer. 3In case of wrong option selected in column 2 it will be zero marks in column 3. 4For Sample Answer, please see the below table.

Relevance

Argument

Statistical data to show the increased purchasing power of customers. Need This information gives us information about customer purchasing power which can be used to identify the product potential needed in the market. List of companies which have gone default in the last 10 years. Competition Information about the competitors who have been erased out from the industry due to some reasons.