MGT602 Quiz 3 January 2026

Question:

the product value, features, and packaging-related attributes are best discussed in the “Benefits” section of an NABC framework.

A. True

B. False

Copied: 1/8/2026, 10:17:50 PM

Question:

Which of the following options best describes the main feature of the “Approach” section within an NABC framework?

1. The description of the business need
2. The features of the product being introduced
3. The list of competitors
4. The details of the tool being deployed to reach the target audience

Correct answer: The features of the product being introduced

Copied: 1/8/2026, 10:18:00 PM

Question:

Short-term incentives to encourage the purchase or sale of a product or service is called:

A. Sales promotion

B. Personal selling

C. Advertising D. Public relations Copied: 1/8/2026, 10:18:18 PM

Question:

Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is called:

A. Direct Marketing

B. Personal selling C. Public relations D. Advertising Copied: 1/8/2026, 10:18:42 PM

Question:

Consumer products are offered to firms for further processing or for use in conducting the business.

A. True

B. False

Copied: 1/8/2026, 10:18:56 PM

Question:

The information about the competitors’ sourcing is an attribute of the “Competition” section of an NABC framework.

A. False

B. True

Copied: 1/8/2026, 10:19:08 PM

Question:

Which of the following questions is directly answered in the Need section of an NABC framework?

1. Does the target market potentially meet the investment opportunity?
2. Which are the competing brands in the market?
3. Who are the suppliers of the raw material being involved?
4. What technology does the company need to prepare the prototype?

Correct answer: Does the target market potentially meet the investment opportunity?

Copied: 1/8/2026, 10:19:42 PM

Question:

The information about the customers' demographics is an attribute of the “Need” section of an NABC framework.

A. True

B. False Copied: 1/8/2026, 10:20:09 PM