MKT501 Final Term Solved Paper

Mkt501 final term · subjective Solve Questions · By Adnan Awan

Q49. How public relations are helpful in creating goodwill for organizations? (3 marks)

Answer: Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market.

Q50. points. (3 marks)

1. Distribution Network Configuration
2. Distribution Strategy
3. Information
4. Inventory Management

Q51. What is Integrated Marketing Communications? Why is it important? (5 marks)

Answer: Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Integrated Marketing Communication is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy

Answer: Following are the examples of sales promotion:

1. Free travel
2. Discounts and Sales
3. Contests
4. Rebates
5. Gifts and Incentive Items
6. Free Samples

Q52. What is the purpose of marketing research? (5 marks)

Answer: Market Research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment.

Q53. manager? (5 marks)

userfriendlyway. This gives the sales manager information that is more useful in:

products from competitors, new promotional campaigns from competitors, macro environmental scanning, detecting trends

finance

Q49. points. (3 marks)

Distribution Network Configuration Distribution Strategy Inventory Management

Q50. What r those constracts which link input and output actions in the customer decision making process according to Howard and Sheath? (3 marks)

areas:

1. Perceptual - those concerned with obtaining and handling information about the product or Service
2. Learning - the processes of learning that lead to the decision itself

Q51. The term Publicity and Public relation r interchangeable. Do u agree? ( 5 marks) (5 marks)

No, the term Publicity and Public relation are not interchangeable. Publicity is the means of using an external entity (celebrities, people from the media, etc) to increase the awareness levels of the product, company, goods etc amongst the public and/or buying segment. “Publicity is the deliberate attempt to manage the public's perception of a subject”. Public Relations “Public Relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management”.

Q52. The term Publicity and Public relation r interchangeable. Do u agree? ( 5 marks) (5 marks)

Answer: No, the term Publicity and Public relation are not interchangeable. Publicity is the means of using an external entity (celebrities, people from the media, etc) to increase the awareness levels of the product, company, goods etc amongst the public and/or buying segment. “Publicity is the deliberate attempt to manage the public's perception of a subject”. Public Relations “Public Relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management”.

Q53. manager? (5 marks)

Answer: Ans:

userfriendly way. This gives the sales manager information that is more useful in:

products from competitors, new promotional campaigns from competitors, macroenvironmental scanning, detecting trends

finance