MKT501 Final Term File 2 by Sadia Ali

Q1. Critical path analysis is a part of which of the following? (1 marks)

1. Implementation stage

P # 16 Implementation Personnel requirements, assigning responsibilities, give incentives, training on selling methods, financial requirements, management information systems requirements, month-by-month agenda, pert or critical path analysis, monitoring results and benchmarks, adjustment mechanism, contingencies (What if's) need to be worked out

1. Marketing strategies
2. Executive summary
3. Financial summary

Q2. Packaging used for the ice creams is an example of which of the following? (1 marks)

1. Decorative packaging
2. Transport packaging
3. Secondary packaging
4. Primary packaging

Q3. A brand targeted to a high price elasticity market segment is called: (1 marks)

1. Premium brand
2. Economy brand

P#36 An Economy brand is a brand targeted to a high price elasticity market segment.

1. Fighting brand
2. Costly brand

Q4. All of the following are true about price EXCEPT: (1 marks)

1. Price is independent of the other elements of the marketing mix

Page # 39

1. Price is the monetary value of a product
2. Price is most flexible tool in the marketing mix
3. Price is marketing mix element which produces revenue

Q5. Which of the following price will be used for the heart pacemaker? (1 marks)

1. Skimming price
2. Penetration price
3. Psychological price
4. Premium price

P#39 Premium Pricing (also called prestige pricing) is the strategy of pricing at, or near, the high end of the possible price range. People will buy a premium priced product because:

1. They believe the high price is an indication of good quality;
2. They believe it to be a sign of self worth - " They are worth it" – It authenticates their success and status - It is a signal to others that they are a member of an exclusive group; and
3. They require flawless performance in this application - The cost of product malfunction is too high to buy anything but the best - example: heart pacemaker

Q6. During which year a revolution came that transformed advertising into a modern, more scientific approach in which creativity was focused making advertisements interesting to read? (1 marks)

1. 1913s
2. 1940s
3. 1960s

P#61 The 1960s saw advertising transform into a modern, more scientific approach in which creativity was allowed to shine, producing unexpected messages that made advertisements interesting to read.

1. 1930s