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MKT610 Final Term MCQs 2026 by Ali Khan

Customer Relationship Management PDF 5.3 MBUpdated 23 Oct 2026
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Final term past paper MKT610 Final Term MCQs 2026 by Ali Khan PDF 5.3 MB
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Final term past paper
Course
MKT610 Customer Relationship Management
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PDF 5.3 MB
Updated
23 Oct 2026
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Q1. ‘Photos uploaded’ is the best example of which one of the following customer engagement measure?

  1. Influence
  2. Interaction
  3. Involvement
  4. Intimacy

Correct answer: Interaction

Q2. _______________ is the application of computerized technologies to support marketers and marketing

  1. Trigger marketing
  2. Closed-loop marketing
  3. Campaign management
  4. Marketing automation

Correct answer: Marketing automation

Q3. ‘Videos played’ is the best example of which one of the following customer engagement measure?

  1. Intimacy
  2. Interaction
  3. Influence
  4. Involvement

Correct answer: Interaction

Q4. _________________ is a value-free and objective statement of what it is like to be a customer.

  1. Positive customer experience
  2. None of the given option
  3. Affective customer experience
  4. Normative customer experience

Correct answer: Normative customer experience

Q5. Which one of the following is not a customer touchpoint?

  1. Service centers
  2. None of the given option
  3. Websites

Correct answer: Websites

Q6. ____________ explore data generated by customer behavior in interactive channels including online, mobile

  1. None of the given option
  2. Digital analytics
  3. Search engine optimization
  4. Web analytics

Correct answer: Digital analytics

Q7. Which one of the following is not a customer touchpoint of National Australia Bank?

  1. Financial planner
  2. ATM
  3. Social media
  4. None of the given option

Correct answer: None of the given option

Q8. It is the _______________ that influences customers’ perceptions of value and service quality, and which

  1. Experience economy
  2. Customer exposure
  3. Total customer experience
  4. Normative customer experience

Correct answer: Total customer experience

Q1. ‘Photos uploaded’ is the best example of which one of the following customer engagement measure?

  1. Influence
  2. Interaction
  3. Involvement
  4. Intimacy

Correct answer: Interaction

Q2. _______________ is the application of computerized technologies to support marketers and marketing

  1. Trigger marketing
  2. Closed-loop marketing
  3. Campaign management
  4. Marketing automation

Correct answer: Marketing automation

Q3. ‘Videos played’ is the best example of which one of the following customer engagement measure?

  1. Intimacy
  2. Interaction
  3. Influence
  4. Involvement

Correct answer: Interaction

Q4. _________________ is a value-free and objective statement of what it is like to be a customer.

  1. Positive customer experience
  2. None of the given option
  3. Affective customer experience
  4. Normative customer experience

Correct answer: Normative customer experience

Q5. Which one of the following is not a customer touchpoint?

  1. Service centers
  2. None of the given option
  3. Websites

Correct answer: Websites

Q6. ____________ explore data generated by customer behavior in interactive channels including online, mobile

  1. None of the given option
  2. Digital analytics
  3. Search engine optimization
  4. Web analytics

Correct answer: Digital analytics

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