MKT610 Midterm MCQs 2024 by Miss Mehwish

MKT610 (Mega File) · Mid Term (Live Quiz) · Past Papers for Mids./Finals are also Available

1. A aims to increase the value of those retained customers to the company.
2. ee work by employing data on a number of predictor variables to estimate future demand.

Leading indicator

Regression model ✅

3. Customers purchase a product and are given a coupon for a discount on one or more further purchases. This is known as an
4. __________ is the profit earned from the retained customers expressed as a percentage of the profit earned from all customers who were active at the beginning of the period.
5. __________ is the collection of mutually exclusive customer groups that comprise a business's entire customer base.

Q6. Which one of the following promotion types invites customers to gather evidence of purchase and submit them together with a sum of money?

7. In the case of _______________ company competitive position is average and long term opportunity attractiveness is low, then which one of the following option best reflect this situation in the context of McKinsey customer portfolio matrix.
8. __________ is the attribute of which the customer wants more or less in the context of Kano's customer delight model.
9. __________ aims to keep a high proportion of valuable customers by reducing customer defections.
10. __________ is selling additional products and services to an existing customer.

Cross-selling ✅

Up-selling

Multiple-selling

Unusual-selling

•  Are those customers who prefer you as their supplier but who still buy other places.

Skeptics

•  Method is applied when there is evidence of cyclical or seasonal patterns in the historical data.