MKT610 Final Term Past Papers

Rana Abubakar Khan

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JOIN FB GROUP FOR VU HELP · Long questions Question MKT 610 Past paper 2014 · No:43 ( Marks: 3 ) · Marks: 5 )

What is meant by customer profile and how it plays an important role in increasing the efficiency of analytical CRM functioning? (

Marks: 10

While planning lifelong career in customer service, which characteristics you require to serve customers in a better way?

( Marks: 3 )

How ''moments of truth'' contribute to the image of an organization?

Marks: 3 )

What is sales cycle and how it is affected by the sale people behaviors?

( Marks: 5 )

Now business organization’s focus has been converted from Product driven environment to customer driven and value focused environment. How customer driven and value Focused environment affect business activities to enhance performance and profitability of the organization?

( Marks: 5 )

The lifetime value of individual customers is predictable” Critically analyze the statement.

( Marks:10 )

Today, every organization is exclusively used the term “360 degree view of the customer” in its marketing and selling view. What is actually meant by 360 degree view of the customer? Why technology is important for the application of 360 degree view of the customer how it works for organizational activities? What are the merits and demerits of 360 degree view of the customer?

( Marks: 10 )

A new electronic company is entering in the local market, how will it create a good image by using reputation management? How good reputation will affect the organizational internal environment on the whole?

( Marks:3 )

Enlist the characteristics of Complaint Mood Customer?

( Marks: 3 )

How do public relations affect the business of Real State?

( Marks: 5 )

Briefly evaluate this statement with the help of any example " The service package offered to customers is in consonance with what they communicated

( Marks: 5 )

Which factors built the customer expectation about the product of any organization?

( Marks: 10 )

As a customer relationship manager in university, which Characteristics will you consider to deliver excellent CRM?