MKT630 Final Term MCQs 2026 by Ali Khan

Q1. Primary data is the specific information on market’s research questions. Which of the following is a problem with international primary research?

1. None of the given options
2. Less information is available
3. Reliability of data
4. Comparability of data

Correct answer: Comparability of data

Q2. Which of the following is true description of secondary data?

1. Unimportant data
2. Ordinal data
3. Existing data
4. Ordinary data

Correct answer: Existing data

Q3. Which method of research can be used to obtain information if people are unwilling or unable to provide?

1. Focus groups
2. Personal interviews
3. Questionnaires
4. Observation

Correct answer: Observation

Q4. Identify the term in which “royalties” is closely associated?

1. Direct exporting
2. Contract manufacturing
3. Licensing
4. Franchising

Correct answer: Licensing

Q5. Which type of counter trade that traditionally used by government around the world when they made major purchases for military goods but it becoming increasingly common in other sector?

1. Compensation deal
2. Offset agreement
3. Advance purchase
4. Buy-back agreement

Correct answer: Offset agreement

Q6. Which one of the following strategic alliance explains, it is an agreement by two or more parties to form a single entity to undertake a certain project?

1. Joint venture
2. Product Licensing
3. Distribution Relationships
4. Technology Licensing

Correct answer: Joint venture

Q7. The centrally planned communist run nations belong to which one of the following world?

1. Fourth world
2. First world
3. Third world
4. Second world

Correct answer: Second world

Q8. Which of the following method provide little or no control over the way the product or service is marketed in other countries?

1. Exporting
2. Franchising
3. Specialized mode
4. Licensing

Correct answer: Licensing

Q9. In strategic alliances trend of industry's credibility tends to:

1. Deconstruct
2. No effect
3. Increase
4. Decrease

Correct answer: Increase

Q10. LG Phillips LDC” is joint venture established by LG group and Royal Phillips Electronic. Identify the year in which this joint venture was established?

1. 2000
2. 2001
3. 2002
4. 2003

Correct answer: 2001

Q1. High income oil exporter and newly industrialized countries belongs to which economic status group?

1. Third World
2. Second World
3. Fourth World
4. Fifth World

Correct answer: Second World

Q2. Which one of the following factors best indicates person's social class?

1. Fashion
2. Occupation
3. Money
4. Time

Correct answer: Occupation

Q3. Core strategy is defined as which of the following?

1. Predominant strategy that is undertaken by the organization
2. The identification of a group of customers for whom the firm has a differential advantage, and then positioning
3. The identification of a group of customers in such a way that organizational goal are fulfill.
4. Strategy central to the organizational goals, and then positioning itself in that market

Correct answer: Predominant strategy that is undertaken by the organization

Q4. Culture vise segmentation is difficult in which of the following kind of countries?

1. Culturally rich country
2. Culturally diversified country
3. Culturally composed country
4. All of the given options

Correct answer: Culturally diversified country

Q5. A movie theatre runs a film clip that shows pictures of candy, popcorn and soft drinks prior to running the lobby. This process is an example of which of the following behavioral influences on buying behavior?

1. Learning
2. Selective processes
3. Beliefs
4. Attitudes

Correct answer: Learning

Q6. After a problem-solving process in purchase decisions, what is the next step in the process after they become aware of the problem?

1. Deciding on the appropriate solution
2. Evaluating alternative solutions
3. Recalling and gathering information about possible solutions
4. Making the commitment to purchase a particular product or service

Correct answer: Recalling and gathering information about possible solutions