MKT630 Midterm MCQs 2024 by Miss Mehwish
- Type
- Midterm past paper
- Course
- MKT630 International Marketing
- Size
- PDF 744 KB
- Updated
- 23 Oct 2026
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- A variety of information is needed for successfully operating in international market. Which of
the following information is required under the category of prescriptive info?
o
o Consumer behavior
o
o Exchange rate
- A variety of information is needed for successfully operating in international market. Which of
the following information is required under the category of marketing mix?
o Sales campaign ✅
o Functional strategies
o Financial information
o Expectations analysis
- If Mr. Peter provides insurance services to a Pakistani company, currency exchange rate
fluctuation can affect his business in following ways except:
o It affect positively/negatively on price of product
o It may increase/ decrease cost of doing business
o It may ensure the business growth ✅
o It may encourage/discourage the business expansion
Q4. Which of the following is a major political risk in international markets?
o
o Campaigns against foreign goods o Change in government policies
o Monetary & fiscal policies
- If you are planning to open your outlet in USA, you will face which of the following law in this
regard?
o Law governing marketing
o
o Law governing finance
o Law governing Labor
- Every international firm faces numerous political risks in international markets. Which of the
following is a major political risk in international markets?
o Currency devaluation ✅
o Per capita income levels
o Business cycle
o Disposable incomes
Q7. The customers switch the product for which of the following reason?
o The company has no research and development center
o The market is saturated
o Better quality products at lower price are available in the market ✅
o The company outsource its production facilities
Q8. Which of the following is stage one in preliminary screening of the countries?
o Analysis of Industry Market Potential
o
o Preliminary Screening ✅
o Analysis of Company Sales Potential
9. If you are a product manager in USA, you should have following information regarding
product except:
o All of the given options are correct ✅
o The end-user of the product
o Usage of the product o Product design and features
Q10. Which of the following country exercise theocracy?
Saudi Arabia ✅
England
China
America
- The act of obtaining a desired product from someone by offering something in return is called:
Exchange ✔
Satisfaction
Relationship
- Support activities in Value chain grid, given by Michael Porter, are not directly involved in
manufacturing but critical for smooth operations. Which of the following is NOT considered as
supporting activity?
Procurement
Technology development
Service
Firm infrastructure ✔
- Managers need a vast variety of information for successfully operating in international markets.
What information is required under the category of market potential?
Availability of human
Physical resources
Which of the human wants are backed by buying power?
Wants
Needs
Demands ✔
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