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- Final term past paper
- Course
- ENG301 Business Communication
- Size
- PDF 1.6 MB
- Updated
- 23 Oct 2026
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Q31. What are solicited and unsolicited sales letters?
There are two kinds of sales letters:
(i) Solicited letter (the organization is invited to respond to sales messages.)
(ii) Unsolicited letter (the organization sends out uninvited messages to sell a product or service)
Solicited sales are the letters that you write in response to an inquiry. With these letters, the organization has one central goal: to get responses quickly to someone‘s request for information, use the direct plan for the solicited letter.
Unsolicited sales letter are those letters which you write to people who can be persuaded through these letters to buy your product or service. These letters demand superior writing Skills. Often you will work with a marketing department or even an ad agency; they will make recommendations about the mailing lists, the
timing, the core theme, and the visual presentation of brochures and
accompanying material. (Lesson no26)
Q32. What is ethnographic research?
Ethnographic research
Ethnographic research is a special types of case study research. It is distinguished from other types of case studies because it uses the theories and methods of anthropology to study the culture of schools and classrooms (lesson no 44)
What is a stress interview?
Perhaps the most unnerving types of interview is the stress interview. Stress
interviews help recruiters see how you handle yourself under pressure. See how well a
candidate handles stressful situations. During a stress interview, you might be asked pointed questions designed to irk or unsettle you. You might be subjected to long periods of silence, criticisms of your appearance, deliberate interruptions, abrupt or even hostile reactions by the interviewer(lesson no 36).
Q34. Which points should keep in mind about right attitude for successful collection?
Right attitude for successful collections
- Any emotional reaction on the part of the debtor may reduce the chances of recovery.
- Successful collection depends to on the following factors
- Understanding of Human Nature
- Knowledge of collection policies and laws
- Using persuasive / positive appeals effectively
i) Appeal to fairness & justice
ii) Appeal to pride
iii) Appeal to Goodwill
iv) Appeal to sympathy
Begin with assumption that most people will pay
- Give no impression that you doubt the honesty of the debtor
- Use a courteous, reasonable tone but become firmer
- And more demanding during the later stages of the series
- Remain with the law, don‘t harass
- Show understanding and flexibility while writing delinquent accounts
- Send collection notices quickly and regularly
- Never imply in you messages that payment can be avoid or postponed.
- Retain goodwill throughout the series
- Present you evidence and stick to the facts
- Persuade the debtors of the benefit he will receive by paying
- State clearly the specific action the debtor must take
Q35. Write a note on thinking stage in a research.
Thinking about it
The "thinking about it stage" is when you are finally faced with the reality of completing your degree. Usually the early phases of a graduate program proceed in clear and very structured ways. The beginning phases of a graduate program proceed in much the same manner as an undergraduate degree program. There are clear requirements and expectations, and the graduate student moves along, step by step, getting ever closer to the completion of the program. One day, however, the clear structure begins to diminish and now you're approaching the thesis/dissertation stage. This is a new and different time. These next steps are more and more defined by you and not your adviser, the program, or the department. lesson no 42)
Q36. What is proposal and it s purpose?
Lesson no 32
Proposal
Certain analytical reports are called proposals.
Purposes of Proposals
Numerous groups solicit proposals Governments are the foremost requesters. These requests
Appear in newspapers trade publications. Request for Proposal (RFP) is directed towards a company with specific expertise. Proposal topics are varied such as:
- To sell property, machines, etc.
- To construct building bridges, highways
- To survey water area for possible oil fields.
Smaller Projects are also made town to individual and corporation
Improving engineering and just-in-time (JIT) performance within a company
Preparing managerial staff for work within or outside the country
Planning and basic research before developing any new project
Thus the proposal is similar to that of a recommendation justification report. Both aims to solve
Problem, alter a procedure, find answer to question, offer advice and training.
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