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MCM301 Midterm Important Questions 2024

Communication skills PDF 83 KBUpdated 23 Oct 2026
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Midterm past paper MCM301 Midterm Important Questions 2024 PDF 83 KB
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Midterm past paper
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MCM301 Communication skills
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PDF 83 KB
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23 Oct 2026
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MCM301

Midterm important questions 2024 VU360

Here are some important questions from MCM301 Virtual University Midterm 2024: Lecture 1-5:

Q1. What is the definition of mass communication?

Q2. What are the different types of mass media (print, electronic, digital)?

Q3. What is the role of media in society (information, entertainment, persuasion)?

Q4. What is the concept of media effects (agenda-setting, priming, framing)?

  1. What is the difference between a media channel and a media platform? Lecture 6-10:

Q6. What is the history of mass communication (print, radio, TV, internet)?

Q7. What are the characteristics of a good news story (immediacy, proximity, impact)?

Q8. What is the difference between news and opinion (editorials, columns)?

Q9. What is the role of media ethics (objectivity, fairness, accuracy)?

Q10. What is the concept of media literacy (critical thinking, analysis)?

Lecture 11-15:

Q11. What is the definition of public relations (PR)?

Q12. What are the different types of PR (corporate, crisis, political)?

Q13. What is the role of PR in media (media relations, image management)?

Q14. What is the concept of propaganda and its relation to PR?

Q15. What is the difference between advertising and PR?

Lecture 16-20:

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