MCM301 Short Notes by VU Topper RM

Q1. (Short + Long) Vu-Topper RM

What is communication?

Communication is a process, which involves sharing of information between people through a continuous activity of speaking, listening, and understanding.

Q2. (Short + Long) Vu-Topper RM

What do we study in this course?

This course will help you in improving your communication skills generally, and business communication skills specifically by equipping you with the necessary proficiency and factors to be kept in mind for successful communication.

Q3. (Short + Long) Vu-Topper RM

What are the different elements or factors involved in the process of communication?

Answer: ANSWER: Sender Message Channel Receiver Feedback

Q4. (Short + Long) Vu-Topper RM

Why studying communication or communication skills is important?

Answer: ANSWER: Communication is a learned skill. Most people are born with the physical ability to talk. But in order to speak well and communicate effectively we have to learn the art and improve upon our ability to talk.

Q5. (Short + Long) Vu-Topper RM

What do we mean by noise in communication?

Answer: Noise is any type of barrier that hinders the process of communication. For example, a disturbing sound in the background when two persons are talking on telephone, poor use of vocabulary, etc.

Q6. (Short + Long) Vu-Topper RM

What is feedback?

Answer: ANSWER: Feedback is the receiver’s response towards a message. It is important because it helps sender analyzing the success of the whole process of communication. It may also help in identifying the barriers (if any) to communication.

Q7. (Short + Long) Vu-Topper RM

What is Mass Communication?

Answer: ANSWER: Mass communication is the process of sending messages to large, public, dissimilar, anonymous, distant audiences using some intermediate instrument of transfer.

Q8. (Short + Long) Vu-Topper RM

What is Mass Media?

Answer: ANSWER: Mass Media are the mediums or media used for mass communication like newspaper, magazine, radio, television, VCR, etc.

Q9. (Short + Long) Vu-Topper RM

What is the difference between communication and mass communication?

Answer: Communication is the process of sharing information at all levels i.e., it may include person to person communication, group communication, mediated the sharing or transfer of information that takes place at mass level (i.e. involving large, dissimilar, anonymous audiences) via mass media.

Q10. (Short + Long) Vu-Topper RM

What is probing and encoding?

Answer: ANSWER: Probing is the fourth category of feedback in which the other person attempts to gain the additional, informative and investigating material for feedback or we can say that he tries to find out the truth. Encoding is the process of transforming information from one format into another. The opposite operation is called decoding.

Q11. (Short + Long) Vu-Topper RM

What is mediated communication?

Answer: ANSWER: Mediated communication occurs when two (or a few) people use some intermediate means for carrying their messages. They do not communicate face to face and thus, do not have direct feedback. Mediated communication often uses a mechanical or electrical device to transmit or receive messages. Examples include the telephone, closedcircuit television, radio, radar, and the communication satellite. Mediated communication also occurs through letters, reports, forms, and interoffice memoranda.

Q12. (Short + Long) Vu-Topper RM

What is the difference between mediated and mass communication?

Answer: ANSWER: Mass communication includes messages sent to large, public, dissimilar, anonymous, distant audiences using some intermediate instrument of transfer. The instruments include electronic (for example, radio, television, tape, and film) and print (for example, newspaper, magazine, book, pamphlet, brochure, direct-mail campaign). The "mass media," as they are often called, have grown to include the print media of books, newspapers and magazines, the electronic media of television, radio, and audio/video recording, and the new media of computers and computer networks. Mediated communication occurs when two (or a few) people use some intermediate means for carrying their messages. They do not communicate face to face and thus do not have direct feedback. Mediated communication often uses a mechanical or electrical device to transmit or receive messages. Examples include the telephone, closed-circuit television, radio, radar, and the communication satellite. Mediated communication also occurs through letters, reports, forms, and interoffice memoranda.