MCM401 Quiz 3 by HB

Q1. PR problems in the sector of marketing include that _________ of the population will be under 15 years of age in developing countries.

1. Two Third
2. One Fourth
3. Half
4. One Third

Q2. The ways to get people to do what they want include:

1. All of the given options
2. Persuasion
3. Patronage
4. Power

Q3. ________ is an exercise in coercion, forcing someone to act differently from the way he or she would have behaved if given the truth.

1. Flattery
2. Lying
3. Adultery
4. Corruption

Q4. Which among the following is NOT a market of PR?

1. Buyer
2. Retailer
3. All of these
4. Seller

Q5. Which if the following in a campaign model represent ‘shared values’?

1. Reputation
2. Mission statement
3. Positive public relationship
4. Corporate culture

Q6. ________________ refers to donating funds to an organization or event in exchange for supportive association in order to generate publicity.

1. Advertising
2. Publicity
3. Sales promotion
4. Sponsorship

Q7. Who among the following establishes smooth relationships between institutions & society?

1. Advertising
2. Public relations
3. Publicity
4. All of the given options

Q8. What are the objectives of launching a PR campaign?

1. All of the given options
2. To improve a situation
3. To solve a problem
4. To address an issue

Q9. PR campaigns meet their objectives by:

1. Retaining a desirable behavior, law or opinion
2. All of the given options
3. Changing a behavior
4. Modifying a law or opinion

10.

In house corporate model is applicable if:

a. The company is national or international in its scope. b. The company is going in loss.

c. None of the give options

d. The company is contracting with regional companies.

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