MCM401 Solved MCQs by VUBuddy

MCM401 Fundamentals of Public Relations

MCQs

Q1. The objective of Public Relation is to create:

1. Misunderstanding
2. Publicity
3. Propaganda
4. Knowledge and understanding

Q2. In PR, the people you have to do business with like employees, investors, suppliers, customers are called your -------------.

1. Community
2. Publics
3. Peers
4. Subordinates

Q3. ------------- consists of short term schemes, usually at the point of sales, but also in direct response marketing, to launch products or to revive or increase sales.

1. Sales promotion
2. Advertising
3. Public Relations
4. Propaganda

Q4. Which of the following is the basic responsibility of a PR DEPARTMENT?

1. Writing and distributing news releases, photographs & feature articles to the press, compiling press list
2. Handling PR sponsorships
3. Attendance at sales and dealer conferences
4. Training PR staff

Q5. Whenever a company has something special to announce for its public, it arranges

1. Cultural shows
2. Concerts
3. Press conferences
4. Company meeting

Q6. Cost to carry out a PR Plan is determined at what step of PR planning model?

1. Appreciation of the situation
2. Definition of objective
3. Selection of media & techniques
4. Planning of a budget

Q7. A PR practitioner can establish reputation of reliability with the press by his -------.

1. Dressing
2. Personality
3. Money
4. Conduct

Q8. Which of the following is basically a study of existing statistics and survey reports?

1. Continuous Research
2. Desk Research
3. Field Research
4. Ad hoc Research

Q9. Which of the following tip a PR practitioner should not take into consideration while giving interviews?

1. Participate in Q&A session
2. Arrive early
3. Be appropriately dressed
4. Always lead answers to more questions

Q10. In elements of a PR budget, labor includes:

1. Sponsorship
2. Salary
3. Income
4. Profit

1. A-------------------is a large outdoor signboard, usually wooden, found in places

with high traffic such as cities, roads, motorways and highways. A. Billboard B. Direct mail C. Grapevine D. None of the given options

2. The _____________ is the person who shapes and sculpts the words in an

advertisement. A. Creative director B. Linguist C. Copywriter D. Layout specialist

3. Advertising, by its very nature, tries to ___________ its audience to do

something. Therefore, advocacy is pertinent to a discussion of ethics in advertising. A. Force B. Trick