MCM401 Midterm 2018 by Mahmood Rana

Fall 2016

Electronic mass media include: P Television

T Books

Whose responsibility is to inform all publics about the organization’s policies, activities, products, services & personnel? P PR Manger T Press Officer T Photographer T Secretary

In 7-point formula of writing news release, which of the following question is answered under the heading of ‘Application’? T What is the name of Organization? T What is the story about? T Where is the organization located? P What are the uses & who are the users?

All are Principles of Good Press Relations EXCEPT: T Maintain 2 ways relationship T Establish reputation of reliability T Provide good copy P Avoid Building Personal rapport with the Media

Print media include:

P Magazines T Radio

The size of a PR department depends upon: T Size of the organization T Value placed on PR by management T Special PR requirements of the organization P

According to “Reuel Elton” Trade Association does not coerce, ---------. T It intimates P It persuades T It fabricates T It propagates

Fall 2016

As a practitioner, if you do not know the answer to a reporter’s question, you should: T Give the reporter other information you are certain is correct. T Say that the information is “off the record” and will be disseminated later. P Say “I don’t know” and promise to provide the information later. T Say “no comment,” rather than look like you don’t know.

The hallmark of good PR policy is to attract and achieve the goodwill of: T Press T Government P Concerned public T Politicians

10 Personal letters, direct correspondence, mailing information all are examples of:

T House Journals

P Direct Mails

11 What should not be followed to avoid wasteful distribution of pictures?

T Pictures should be sent to only those publications that are likely to print them. T Editors may be phoned & asked if they would like a picture to be printed with the story. T Pictures can be reproduced on the news release, & editors invited to request prints. P Color pictures should be glen always even if it is not requested by the editor.

12 Identity logo represents a communication made by: T Words P Symbols T Actions

P T Radio

Fall 2016

14 What type of government must report its activities to the citizens?

P

15 Which of the following is the basic responsibility of a PR DEPARTMENT?

P Writing and distributing news releases, photographs & feature articles to the press, compiling press list. T Handling PR sponsorships. T Attendance at sales and dealer conferences. T Training PR staff.

16 Effective means of strategy to counter crisis belongs to: T 4C’s T 5C’s T 6C’s P 7C’s

17 The objective of Public Relation is to create: T Misunderstanding T Publicity T Propaganda P Knowledge and understanding

18 In PR, the people you have to do business with like employees, investors, suppliers, customers are called your T Community P Publics T Peers T Subordinates

19 In TV/Radio PR, it is good to: P Participate in a noble cause. T Avoid participating in a noble cause. T Participate in a noble cause only when it is benificial for company.

20 In defining PR, P better stands for which of the following?

T Peace for public P Performance for public T Perfection for public T Patience for public