- Type
- Quiz
- Course
- MGT211 Introduction To Business
- Size
- PDF 2.7 MB
- Updated
- 23 Oct 2026
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- A good service, or idea consisting of a bundle and tangible attributes that can satisfy consumers is called a:
Answer: Product
Q2. At which stage of the product life cycle would a company consider the design of product versions for different segments as part of its product strategy?
Answer: Introduction
- In which stage of product life cycle, few manufactures are in the market and sale is very low:
Answer: Introduction
- There are really only two ways to collect primary data for a marketing study:
Answer: Observation and asking questions
- Star electronics sales TV of different styles, color TV, black & white TV, different sizes of screen. It is called:
Answer: Product line
- In which stage of product life cycle, marketers will introduce innovations in the product to keep their sales high:
Answer: Decline
- _____is the typical sequence of changes in demand for a product that occurs over time.
Answer: The product life cycle
- At of the following except____are considered to be correct statements about marketing research.
Answer: With market research, the chance product development will be able to create a product consumers want to buy increases.
- Rimsha wants to buy jewelry due to upcoming Eid festivals; she buys it after comparing price and quality from different jewelry shops; what type of consumer goods she buys:
Answer: Specialty goods
- When a company targets a particular group of customers because of their need for its product, it can be stated the company has identified its_____
Answer: Marketing plan
- ____is the combination of a product’s qualities and features, its price, the way it is promoted and said, and the places at which it is sold:
Answer: Marketing Mix
- In which stage of product life cycle, marketers reduce the price due to more competition and spend money on research and development.
Answer: Maturity
- New and revised products may be tested through:
Answer: Marketing research
- In which stage of product life cycle, sale of the product increases but competition is low
Answer: Growth
Q15. Sources of marketing information are categorized into two groups- what are they?
Answer: external sources, internal sources.
Q16. At which stage of the product life cycle would a company consider the design of product version for different segments as part of its product strategy?
Answer: Introduction
Q17. Sohail buys the tooth paste from nearby store from his home, what type of consumer goods he buys?
Answer: Convenience goods.
Q18. Which technique is applied at problem identification stage?
Answer: Observational Research
Q19. Relationship of cause and effect is called?
Answer: Experimentation.
- the obtaining and investing funds by the firm is determined by the
Answer: Finance function
Q21. FFC advertised on Geo TV, after 6 months it felt that its advertisement was not properly watched by farmers then it advertised on Radio and PTV which was fruitful. It is called?
Answer: Promotion Research
- Sheraz Beverages develop a new soft drink. They offer free soft drink to VU Students during exam days at Shadman Campus, Lahore. It is called
Answer: Product testing.
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