MGT211 Theme 6 by LGWT

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%20Send%20me%20Group%20Link · MGT211 - Theme 6: Marketing a Business · Part A: Marketing Basics & The Marketing Mix

Q1. The "Marketing Concept" focuses primarily on:

1. Producing as much as possible
2. Selling whatever is made
3. Identifying and satisfying customer needs better than competitors
4. Ignoring competition

Q2. Which concept adds "Social Responsibility" (e.g., eco-friendly practices) to marketing?

1. Selling Concept
2. Production Concept
3. Societal Marketing Concept
4. Product Concept

Q3. The "Selling Concept" focuses on:

1. Customer needs
2. Pushing products to sell what is made (Sales volume)
3. Long-term relationships
4. Protecting the environment

Q4. The traditional "4 Ps" of the Marketing Mix are:

1. People, Process, Physical Evidence, Product
2. Product, Price, Place, Promotion
3. Plan, Profit, People, Promotion
4. Power, Politics, Price, Place

Q5. For "Services" (like banking or education), the Marketing Mix expands to "7 Ps". The extra 3 Ps are:

1. Profit, Plan, Policy
2. People, Process, Physical Evidence
3. Power, Packaging, Payment
4. Promotion, Position, Price

Q6. The "4 Cs" (Customer view) corresponding to "Product" is:

1. Cost
2. Convenience
3. Customer Needs/Wants
4. Communication

Q7. "Cost to the Customer" corresponds to which 'P' in the Marketing Mix?

1. Product
2. Price
3. Place
4. Promotion

Q8. Which 'P' answers the question: "Where and how will the customer get the product?"

1. Price
2. Promotion
3. Place (Distribution)
4. Product

Part B: Buyer Behavior & Segmentation (STP)

Q9. The study of how individuals or groups select, buy, and use products is called:

1. Production Management
2. Buyer Behavior
3. Selling
4. Accounting

Q10. "Maslow's Hierarchy of Needs" influences which factor of buyer behavior?

1. Social
2. Cultural
3. Psychological (Motivation)
4. Situational

Q11. The first step in the "Buyer Decision Process" is:

1. Purchase Decision
2. Problem Recognition (Need awareness)
3. Information Search
4. Post-purchase behavior

Q12. Buying a house or a car usually involves which type of behavior?

1. Habitual Buying Behavior
2. Variety-Seeking Behavior
3. Complex Buying Behavior
4. Impulse Buying

Q13. "Habitual Buying Behavior" (e.g., buying salt or toothpaste) involves:

1. High involvement and research
2. Low involvement and little thought
3. High risk
4. Consulting friends

Q14. Dividing a market into smaller groups with similar needs is called:

1. Mass Marketing