MGT301 Final Term MCQs 2026 by VUBuddy

Q1. The prime responsibility of the marketers is to understand what is going on within the organization to translate stimuli into purchase behavior.

1. True
2. False

Correct answer: False

Q2. Ideally in the modified rebuy situation, the buyer does not think of changing the product specifications,

1. False
2. True

Correct answer: True

Q3. Style is a larger concept than design. Design describes the appearance of a product.

1. False
2. True

Correct answer: False

Q4. Many marketers believe that behavior variables are the best starting point for building market segments.

1. True
2. False

Correct answer: True

Q5. When a company introduces a new brand name in the same product category, it is called line extension.

1. False
2. True

Correct answer: False

Q6. Within the organization, buying activity consists of two major parts: the buying center and the buying decision process.

1. True
2. False

Correct answer: True

Q7. All business buying decisions follow all steps of the business buying process.

1. False
2. True

Correct answer: False

Q8. Decision of a single participant is enough in the business buying process.

1. False
2. True

Correct answer: False

Q9. During proposal solicitation, the buying center often will draw up a list of desired supplier attributes and their relative importance.

1. False
2. True

Correct answer: True

Q1. The demand for many business goods tends to change more slowly than the demand for consumer goods.

1. True
2. False

Correct answer: False

Q2. The order-routine specification includes the final order with the chosen supplier or suppliers and lists items such as technical specifications, quantity needed, expected delivery time, return policies, and warranties.

1. True
2. False

Correct answer: True

Q3. Style is a larger concept than design. Design describes the appearance of a product.

1. True
2. False

Correct answer: False

Q4. The buying decision process and buying center are not influenced by external environmental factors.

1. True
2. False

Correct answer: False

Q5. A product’s position is the way the product is defined by the retailers who sell it to target markets. It is

1. True
2. False

Correct answer: False

Q6. The buying decision process and buying center are influenced by internal organizational factors.

1. True
2. False

Correct answer: True

Q7. The service-profit chain means the set of all product lines and items that a particular seller offers for sale.

1. True
2. False

Correct answer: False

Q8. Decision of a single participant is enough in the business buying process.

1. False
2. True

Correct answer: False

Q9. We define a service as anything that can be offered to a market for attention, acquisition, use, or

1. True
2. False

Correct answer: True

Q1. Dove marketers can go beyond the brand’s cleansing cream attributes and talk about the resulting benefit of softer skin. This is known as product attributes in brand positioning.

1. False
2. True

Correct answer: False

Q2. Product support services identify the product or brand, describe several things about the product, and promote the product through attractive graphics.

1. True
2. False

Correct answer: False

Q3. In a product business, products are fairly standardized and can sit on shelves waiting for customers. In a service business, the customer and front-line service employee interact to create the service.

1. False
2. True

Correct answer: True

Q4. An aspect of managing service differentiation is in the company’s service delivery.

1. True
2. False

Correct answer: True

Q5. An example of service variability is that within a given Marriott hotel, one registration-desk employee may

1. True
2. False

Correct answer: True

Q6. Research and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

1. True
2. False

Correct answer: False

Q7. At a recent marketing seminar, the featured speaker stated that a target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. You believe this is a correct definition.

1. True
2. False

Correct answer: True

Q8. In international product and service marketing, it is important to know what different colors mean to different countries.

1. True
2. False

Correct answer: True