MGT301 Final Term Subjective 2010

Principle of Marketing · Mgt 301 final term subjective 2010 · By ADNAN AWAN

Q49. What are the benefits of Direct Marketing for sellers? (3 marks)

Answer: Answer:

The Direct marketing focuses directly on the customer. It takes the promotional activity directly to the target audience. The examples include door to door selling. Furthermore, the product reaches to the customer without involving the middleman and that saves a critical cost for you.

Q50. What are the basic objectives of internet marketing? (3 marks)

The companies are using internet to achieve the following goals Publishing the company’s message on a website that might be company’s profile, its product and services. Maintaining online portal for the product line. The customers could order online without being physically going to a store. Online banners of your company can also be used on other website giving a glimpse of your company. The data patterns could also be collected after data mining which could tell about the customer trend.

Q51. XYZ Company manufactures the herbal products. There are other old companies in this field. XYZ Company wants to promote its’ products. As Marketing Manager at XYZ Company, what steps you will take to promote the company’s products. (5 marks)

Being the Marketing Manager I will do the following: First of all, I will do the SWOT analysis where I will identify my company strengths and opportunities externally. I have to revisit the herbs chemistry and identify the feasible information needed for the advertising campaign. e.g. like Aloe Vera extract, my sales team should be completely aware of all the affects of Aloe Vera on the human skin. The information should be brought to the media and released. I shall send a message to the public that how we (company) are better as compared to our competitors in he market.

Secondly, we have to concentrate on price strategy; in my view market penetration strategy shall work fine with such products. Our price will be lower than our competitor but our quality will be better.

Q53. How can a company attack on its competitors? (5 marks)

In order to attack on your competitor, the marketer should look into competitors marketing strategy first. Your strategy must have two goals first namely:-

a) Collecting information about your competitors b) Transforming that information to predict his behavior.

This is a detail study how your competitor behaves in such situation, you have to analyze it

Q51. benefit the firm? (5 marks)

Answer: Personal selling concept is a form of marketing where the company is indulged into direct marketing by coming into contact with the end user.

Prospecting qualifying needs which means collection of potential customers which is the target market.

Reproach which is forming the basis of how to approach the customer, at what time, and in which way etc. Handling is where the sales person will answer the queries raised by the customer and he will attempt to satisfy the customer in every way possible by fair means. Closing is when the sales person will then try to pursue the customer for giving an order. He may ask details of order, when do you want it, anything special you are interested in with service etc. Follow up is carried out to follow the customer by frequent visits, taking feedback on the service etc. Personal selling is effective in sense of implementation on individual customers, focused, direct contact etc.

Q52. major public relation tools. What do you know about these concepts? (5 marks)

business on large scales and particularly as a response to market competition. It involves Press releases Public events Lobbying Investors etc.

future etc.

Audiovisual materials are nothing but public announcements usually made through media such as radio, TV, internet, billboards etc. Companies show their support and commitment with other market pioneers for mutual interest or they may even give public message with regards to safety, environment and target the audience to make an optimistic position in their mind.

Company identity material can be exploited under the name of branding where companies have reputed brands under their title. Such brands can be associated with moral, ethical, societal, emotional support to the public and make a strong bond. For e.g. Recently Ufone has donated about 113.2 Million Rupees for people affected by Flood. Such actions will strengthen their bond with the public and definitely make a positive impact.