MGT301 Final Term Past Papers by Dua Waqar

Dua Waqar · MGT301 Finalterm Papers…22 Papers Solved… · By Dua Waqar · Paper#1 · FINALTERM EXAMINATION · Spring 2010 · MGT301- Principles of Marketing (Session - 4) · Ref No: 1436357 · Time: 90 min · Marks: 69

Q1. ( Marks: 1 )

Advertising agencies are an example of which of the following marketing intermediaries?

1. Insurance company
2. Financial intermediary
3. marketing services agency
4. Physical distribution firm

Correct answer: marketing services agency

Marketing service agencies (such as marketing research firms, advertising agencies, media firms, etc.) help the company target and promote its products. Page#43

Q2. ( Marks: 1 )

Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:

1. Physiological needs
2. Safety needs
3. Need recognition
4. Self-actualization

Correct answer: Need recognition

Q3. ( Marks: 1 )

Mr. Salman works for an organization in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, he works for an organization in which market type?

1. Reseller
2. Producer
3. Supplier
4. Government

Correct answer: Producer

Q4. ( Marks: 1 )

Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?

Dua Waqar

1. Desirable benefit
2. Good packaging
3. Strong beliefs and values
4. Customer image

Correct answer: Strong beliefs and values

Q5. ( Marks: 1 )

Which one of the following statements BEST describes the concept of Price?

1. The value that is exchanged for products in a marketing transaction
2. Always money paid in a marketing transaction
3. More important to buyers than sellers
4. Usually the most inflexible marketing mix decision variable

Correct answer: The value that is exchanged for products in a marketing transaction

Q6. ( Marks: 1 )

Sellers that emphasize distinctive product features to encourage brand preferences among customers are practicing:

1. Product competition
2. Non-price competition
3. Brand differentiation
4. Product differentiation

Correct answer: Brand differentiation

Q7. ( Marks: 1 )

Which one of the following advantages reflects the advantage of product bundle pricing?

1. It can promote the sales of products consumers might not otherwise buy
2. It offers consumers more value for the money
3. It combines the benefits of the other pricing strategies
4. It provides a more complete product experience for consumers

Correct answer: It can promote the sales of products consumers might not otherwise buy

Q8. ( Marks: 1 )

When there is intense price competition, many companies adopt ______rather than cutting prices to match competitors.

1. Pricing power
2. Value-added strategies
3. Fixed costs
4. Price elasticity

Correct answer: Value-added strategies

Rather than cutting prices to match competitors, they attach value-added services to differentiate their offers and thus support higher margins. Page#112

Q9. ( Marks: 1 )

If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?

Dua Waqar

1. Demand-oriented
2. Cost-oriented
3. Experience curve
4. Competition-oriented

Correct answer: Competition-oriented

Q10. ( Marks: 1 )

The success of each channel member depends on the performance of which of the following?

1. Key channel members
2. The entire supply chain
3. The manufacturer
4. The wholesaler

Correct answer: The entire supply chain

The success of each channel member depends on the performance of the entire supply chain. Page#145

Q11. ( Marks: 1 )

An organization is issuing a circular regarding the new credit term to all the employees. In this statement, organization is representing what?

1. Media
2. Source
3. Decoder
4. Sender

Correct answer: Sender

Q12. ( Marks: 1 )

What does it reflect “The receiver's response to a message”?

1. Feedback
2. Media
3. Noise
4. Decoding

Correct answer: Feedback

Q13. ( Marks: 1 )

Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television and radio advertisements based on the cost and effectiveness of each. What is the name of the plan prepared by the marketers at GM?

1. An advertising-allocation plan
2. A media plan
3. An arbitrary allocation plan
4. An objective-task plan

Correct answer: A media plan

Q14. ( Marks: 1 )

Mr. Rahil is shopping at a departmental store. He completes an entry form at the