MGT301 Final Term Past Papers by Sadia Ali

FINALTERM EXAMINATION · Spring 2010 · MGT301- Principles of Marketing (Session - 3) · Time: 90 min Marks: 69

Q1. Which one the following option is related with this statement “Rapid imitation of leader or challenger with moderate country market coverage and emphasis on price sensitive markets. The result is overall moderate share with high shares in selected country markets.” (1 marks)

1. Global leader strategy
2. Global challenger strategy
3. Global follower strategy
4. Global niche strategy

Correct answer: Global follower strategy

Q2. If a local company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? (1 marks)

1. Focusing on today is important for us
2. Making money is our business
3. The customer is always right
4. Keeping prices low is our objective

Correct answer: The customer is always right

Q3. Which one of the following factor influences the consumer buying decision process? (1 marks)

1. Person-specific
2. Social
3. Demographic
4. Situational

Correct answer: Social

Q4. ABC Company divides the pet market according to the owners’ race, occupation, income and family life cycle. Which of the following types of segmentation is being used by the Company? (1 marks)

1. Occasion
2. Age and life cycle
3. Demographic
4. Psychographic

Correct answer: Demographic

Q5. If BATA Company Ltd. has slow sales growth, profits are nonexistence and there are heavy expenses incurred. Which of the following stage is being faced by the BATA? (1 marks)

1. Introduction
2. Growth
3. Maturity
4. Decline

Correct answer: Maturity

Q6. A penetration-pricing policy is particularly appropriate when demand is: (1 marks)

1. Increasing
2. Highly elastic
3. Highly inelastic
4. Decreasing

Correct answer: Highly elastic

Q7. If Pepsi sets the price of its six packs to match exactly the price of Coca- Cola's, Pepsi is using which of the following pricing method? (1 marks)

1. Demand-oriented
2. Cost-oriented
3. Experience curve
4. Competition-oriented

Correct answer: Competition-oriented

Q8. Which might be the effect of a successful price increase on profits? (1 marks)

1. Profit can decrease
2. No change observed in profits
3. Infinite change in profits
4. Profit can increase

Correct answer: Profit can increase

Q9. The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? (1 marks)

1. When the firm wants specialized personnel to follow up the work of the sales force
2. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
3. When only one or two channels of distribution are available for products
4. When the sales force is large and the marketer is thinking of cutting it down

Correct answer: When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

Q10. If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers? (1 marks)

1. Full-service wholesaler
2. Full-price wholesaler
3. Rack jobber
4. Cash-and-carry wholesaler

Correct answer: Full-service wholesaler

Q11. An organization is issuing a circular regarding the new credit term to all the employees. In this statement, organization is representing what? (1 marks)

1. Media
2. Source
3. Decoder
4. Sender

Correct answer: Source

Q12. The process of putting one's thoughts (meaning) into signs (symbols) reflects which one of the following concepts? (1 marks)

1. Decoding
2. Noise
3. Interference
4. Encoding

Correct answer: Encoding

Q13. Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market? (1 marks)

1. Persuasive advertising
2. Informative advertising
3. Comparative advertising
4. Institutional advertising

Correct answer: Informative advertising