MGT301 Quiz 4 by VU Topper RM

In habitual buying behavior, consumers are often involved in brand switching. A. True

B. False

In a marketing information system, an internal database is a part of developing needed information.

A. True

B. False

The response rate of data collection through email is excellent. A. True

B. False

A supplier can be a person who provides the products or goods to the consumers. A supplier could be a manufacturer.

A. True

B. False

Ethnographic research is a technique used for data collection.

A. True

B. False

Market and the marketing both are the same one. A. true

B. false

There is no difference between consumer and customer. A. True

B. False

The significant trends in the natural environment include shortages of raw materials and increased pollution.

A. True

B. False

The shelter is among one of the examples of needs.

A. True

B. False In marketing, the concept of value does not refer to the usefulness of a product or service in the eyes of a consumer. A. true B.

false

We define a service as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. A.

true

B. false

An increasing number of retailers and wholesalers have created their own brands— such as Hyper Star offering variety of food products. This is called co-branding. A. true B.

false

The brand of a product can determine its consumer value. A.

True

B. False

Co-branding is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Examples are banking, hotel, airline, retail, tax preparation, and home repair. A. true B.

false

Lahore Florists segments markets into groups of nonusers, ex-users, potential users, first-time users, and regular users of its flowers and services. This firm uses usage rate as the segmentation approach. A. true B.

false

If a retailer is reputable then this reputation can influence in marketing of a product.

A. true

B. false The general publics has no power to help the organizations in meeting their goals. A. true

B. false

At times it becomes necessary to reduce demand for some products and services. When the government tries to reduce smoking of tobacco products, it adds more tax to the products and is practicing demarketing.

A. true

B. false

When your marketing manager discussed factors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers, you knew that she was talking about the external marketing concept. A. true

B. false

Marketing management is interested in serving all customers in every way to remain competitive in today’s markets. A. true

B. false

A. true

B. false

In SWOT analysis, Threat shows internal limitations of the company that creates a hindrance for a company to achieve its objectives. A. true