Quiz
MGT301 Merged Slides Complete
PDF 15.7 MB
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- Type
- Quiz
- Course
- MGT301 Principles of Marketing
- Size
- PDF 15.7 MB
- Updated
- 23 Oct 2026
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What is Marketing?
Market as Noun……
Place VS Mechanism VS set of actual and potential buyers
Market as Verb……
Marketing is from Market
Theme 1 Process of taking something to market……………
What is Marketing?
Marketing is a process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
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