MGT301 Quiz 5 by HB

Q1. .The three characteristics for advertising appeals are: meaningful, believable, and distinctive.

1. False
2. True

Q2. The media planner has to know the reach, frequency, and impact of each a

1. True
2. False

Q3. Overhead cost is another term for variable cost.

1. False
2. True

Q4. Environmental elements are categorized as external factors that affect pricing decisions.

1. False
2. True

Q5. Sales promotion consists of short-term incentives to encourage purchases or sales of a product or service.

1. True
2. False

Q6. Advertisers look for media that showcase the product effectively. Fashions are best advertised on television, and automobile performance is best in color magazines.

1. False
2. True

Q7. When a manufacturer seeks a market for by-

1. False
2. True

Q8. POP promotions include displays and demonstrations that take place at the point of purchase or sale.

1. False
2. True

Q9. Value-based pricing is when costs vary directly with the level of product.

1. False
2. True

10.

a. False

b. True

11. Major factors are changing the face of today’s marketing communications. Mass markets have fragmented; thus, marketers are shifting away from mass marketing.