MKT501 Final Term Past Papers 2010 by Sadia Ali

Q1. Come join me in (1 marks)

Life insurance is an example of which of the following goods?

1. Convenience
2. Expected
3. Shopping
4. Unsought

The main examples of unsought goods are life insurance _unsought_goods#ixzz19xjtOhnN

Q2. Come join me in (1 marks)

Which of the following is TRUE about a product?

1. Every tangible thing the customer receives in an exchange

Page # 23

1. The idea that the customer receives in an exchange
2. The service that is rendered to a customer
3. The physical object the customer receives in an exchange

PAPER NO :4

Q3. Come join me in (1 marks)

Aggressive pricing is associated with which of the following stage of product life cycle?

1. Introduction
2. Growth

R1zRakeLJgC&pg=PA292&lpg=PA292&dq=%22Aggressi %22+growth+stag#v=onepage&q&f=false

1. Maturity
2. Decline

Q4. Come join me in (1 marks)

Which of the following is NOT a decision required in commercialization?

1. Why to launch the product?

The decisions required are:

• WHEN TO LAUNCH THE PRODUCT?
• WHERE TO LANCH THE PRODUCT?
• TO WHOM TO LAUNCH THE PRODUCT?

HOW TO LAUNCH THE PRODUCT?

1. How to launch the product?
2. Where to launch the product?
3. When to launch the product?

Q5. Come join me in (1 marks)

PAPER NO :4

According to “Research supporting odd pricing theory” which of the following number out of all the numbers between 1 and 100 is thought to have least perceived value as compared to its actual value?

1. 90
2. 77

Page # 40

In a study, the perceived value of all the numbers between 1 and 100 were studied, and 77 was shown to have the lowest perceived value relative to its actual value.

1. 55
2. 25

Q6. Come join me in (1 marks)

Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-market share. As a consultant, you would recommend which of the following strategy?

1. Cost-orientated pricing
2. Psychological pricing
3. Market-penetration

Page # 45 The Advantages of Penetration Pricing to the firm are: •It can result in fast diffusion and adoption. This can achieve high market penetration rates quickly. This can take the competition by surprise, not giving them time to react.

1. Market-skimming