MKT501 Final Term Golden File

MKT501 – Marketing Management · Golden File · For: Final Term Exam Preparation · Remember us in your prayers · Quality of our File:

•  All the papers are included in this file.
•  99% file is verified, but you also should read and verify.
•  Repetitive MCQs are removed.
•  Surely more than 90% MCQs in the exam are from this file. Sometime 99% MCQs.
•  Extra lines, like Question #, and other things are also removed. The file is neat and clean. Just Question and their answers are included.
•  The numbers of pages are very short.
•  Just read this file, you will find very helpful during the exam.

Which of the following stage of product life cycle is most expensive?

1. Introduction
2. Growth
3. Maturity
4. Decline

Correct answer: Introduction

In which of the following demand for the product reduces because of technological advances, shifts in consumer tastes and increased competition?

1. Introduction stage
2. Growth stage
3. Maturity stag
4. Decline stage

Correct answer: Decline stage

Which of the following is the degree to which new product matches the values and experiences of the individuals in the community?

1. Innovation communicability
2. Innovation divisibility
3. Innovation compatibility
4. Innovation complexity

Correct answer: Innovation compatibility

Which of the following is the leak-proof packaging that provides additional protection for the primary container?

1. Primary packaging
2. Secondary packaging
3. Transport packaging
4. Decorative packaging

Correct answer: Transport packaging

ABC Co., a major Swedish multinational, provides an example of the power of innovative packaging and customer thinking. ABC Co. is involved in which of the following types of packaging that enables milk, fruit juice, and other perishable liquid foods to be distributed without refrigeration?

1. Boxes
2. Blister packs
3. Cartons
4. Aseptic packages

Correct answer: Aseptic packages

Which of the following brands is created specifically to counter a competitive threat?

1. Premium brand
2. Economy brand
3. Fighting brand
4. Corporate brand

Correct answer: Fighting brand

Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service?

1. Label
2. Co-brand
3. Brand
4. Product

Correct answer: Brand

When two or more well known brands are combined in an offer it is called:

1. Private brand
2. Multibrands
3. Co-brand
4. New brand

Correct answer: Co-brand

To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following?

1. Premium item
2. On- sale item
3. Discounted item
4. Loss leader

Correct answer: Loss leader

Which of the following way of advertising can be used to attract passing pedestrian?

1. Sponsorships
2. Commercials
3. Billboards
4. Catchy jingles

Correct answer: Billboards

Which of the following is the basic role of promotion?

1. Interpretation
2. Communication
3. Mani pulation
4. Information

Correct answer: Communication

Which of the following is NOT generally recognized as an element of the promotion mix?

1. Sales promotion
2. Pricing
3. Public relations
4. Advertising

Correct answer: Pricing

IMC stands for what?

1. Internal marketing community
2. Integrated managing company
3. Internal marketing communication
4. Integrated marketing communication

Correct answer: Integrated marketing communication

Which of the following offers an incentive to buy a product?

1. Direct mail
2. Public relations
3. Sales promotion
4. Advertising

Correct answer: Sales promotion

Which of the following is NOT a medium used for advertising?

1. Publicity
2. Print media
3. Television
4. Radio

Correct answer: Publicity