MKT501 Final Term Past Papers

Rana Abubakar Khan

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The paper was conceptual but quite easy. Almost 5 mcq's from portfolio management, 3 from IMC, 3 from advertising, 3 from sales promotion, 5 from Negotiation. Total 40 mcq's of 1 marks. 3-marks questions were 1-Difference b/w horizantal and vertical marketing 2-Consumers sale promotion techniques 3Purposes of mass media. 4-How whole selling is different from retail

5-Marks questions were

1WHAT TYPES OF BILLBOARDS, A MM USES TO LAUNCH A NEW MOBILE PACKAGE IN FAR AREAS WHERE THE CUSTOMERS ARE DISPERSSED. SUPPORT YOUR ANSWER WITH 3 LOGICS 2MODELS OF BUYER DECISION PROCESS 3WHAT IS SALES FORCE MANAGEMENT AND HOW IT GIVES ADVANTAGE TO SALES PEOPLE 4WHAT TACTICS ARE USED IN NEGOTITAION

1WHAT TYPES OF BILLBOARDS, A MM USES TO LAUNCH A NEW MOBILE PACKAGE IN FAR AREAS WHERE THE CUSTOMERS ARE DISPERSSED. SUPPORT YOUR ANSWER WITH 3 LOGICS 2MODELS OF BUYER DECISION PROCESS 3WHAT IS SALES FORCE MANAGEMENT AND HOW IT GIVES ADVANTAGE TO SALES PEOPLE 4WHAT TACTICS ARE USED IN NEGOTITAION ON MARCH 1, 2017 AT 10:11AM

Today's paper mcqs were conceptual 1How do you differentiate between public relations and sales promotions? 2Briefly explain the concept of “Guerilla marketing/promotion”? 3How would you differentiate publicity from public relations? 4Briefly explain three types of channel membership decisions made by supplier? 5How do you differentiate between qualitative and quantitative research?

6Al Khair” is a newly established company in sports industry. The owner of the company is interested to attract customers and to increase sales of products for coming quarter of the year. Company has limited available resources and can’t opt for advertisement due to high cost. Illustrate the most appropriate promotional tool from marketing communication mix? Mention at least three distinctive benefits of selected promotional tool.

attractive ad?

8A laptop manufacturing company is planning to enter in South Asian countries. Company is currently operating from Europe and least interested in opening offices in South Asia. CEO of the company allocated a very low marketing budget for upcoming quarter. What are the most appropriate modes of selling based on the company’s situation? Give three logical reasons to support your answer. Briefly explain what type of channel membership decisions can be made by supplier. Also discuss channel members motivation?

9Insurance company needs a data of people who have more than 30,000 salaries per month. In the start marketing manager is planning to target three offices located at nearby location. How do you decide whether company needs primary data or secondary data? Support your answer with two logical arguments. today is my paper of MKT 501 MCQ are most in pricing relating and reserch relating long questions are

attractive ad? (3Marks)

difference between conceptulization and operationalization(3Marks) variation of the pricing (3 Marks) on pharmaceutical company who face some problem due to competitors who involved a propaganda against the company . how the company is response in this situation aur bhi thy lakin aub yad nahi

today my paper

Paper pattern (as previous)

quizzes were mostly conceptual (40)

Question (03 of three marks)

negotiation

chain supply and chain supply managements

personal selling channel

mass media

sales person work in over time

Question (05 of three marks)

distribution channel