MKT501 Final Term Past Papers by Hafiz

MKT502 12 Finalterm Papers Solved By · FINALTERM EXAMINATION · Spring 2010 · MKT501- Marketing Management (Session - 4) · Ref No: Time: 90 min Marks: 69

Q1. ( Marks: 1 )

Which of the following stage of product life cycle is most expensive?

1. Introduction
2. Growth
3. Maturity
4. Decline

Correct answer: Introduction

Q2. ( Marks: 1 )

In which of the following demand for the product reduces because of technological advances, shifts in consumer tastes and increased competition?

1. Introduction stage
2. Growth stage
3. Maturity stag
4. Decline stage

Correct answer: Decline stage

Q3. ( Marks: 1 )

Which of the following is the degree to which new product matches the values and experiences of the individuals in the community?

1. Innovation communicability
2. Innovation divisibility
3. Innovation compatibility
4. Innovation complexity

Correct answer: Innovation compatibility

Q4. ( Marks: 1 )

Which of the following is the leak-proof packaging that provides additional protection for the primary container?

1. Primary packaging
2. Secondary packaging
3. Transport packaging
4. Decorative packaging

Correct answer: Secondary packaging

Reference: 257371000F1944/$File/TransPathSpecSept07.pdf

Leak-proof · packaging · that · provides · additional · protection · for the

primary receptacle(s); it may include absorbent material.

Q5. ( Marks: 1 )

ABC Co., a major Swedish multinational, provides an example of the power of innovative packaging and customer thinking. ABC Co. is involved in which of the following types of packaging that enables milk, fruit juice, and other perishable liquid foods to be distributed without refrigeration?

1. Boxes
2. Blister packs
3. Cartons
4. Aseptic packages

Correct answer: Aseptic packages

Q6. ( Marks: 1 )

Which of the following brands is created specifically to counter a competitive threat?

1. Premium brand
2. Economy brand
3. Fighting brand
4. Corporate brand

Correct answer: Fighting brand

Q7. ( Marks: 1 )

Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service?

1. Label
2. Co-brand
3. Brand
4. Product

Correct answer: Brand

Q8. ( Marks: 1 )

When two or more well known brands are combined in an offer it is called:

1. Private brand
2. Multibrands
3. Co-brand
4. New brand

Correct answer: Co-brand

Q9. ( Marks: 1 )

To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following?

1. Premium item
2. On- sale item
3. Discounted item
4. Loss leader

Correct answer: Loss leader

Q10. ( Marks: 1 )

Which of the following way of advertising can be used to attract passing pedestrian?

1. Sponsorships
2. Commercials
3. Billboards
4. Catchy jingles

Correct answer: Billboards

Q11. ( Marks: 1 )

Which of the following is the basic role of promotion?

1. Interpretation
2. Communication
3. Manipulation
4. Information

Reference: Promotion is communication that builds and maintains favorable relationships by informing and persuading….

of+promotion+is+communication&hl=en&ei=MxhlTdyxFoKXOvnjxJgG&sa=X&oi =book_result&ct=result&resnum=1&ved=0CC4Q6AEwAA

Q12. ( Marks: 1 )

Which of the following is NOT generally recognized as an element of the promotion mix?

1. Sales promotion
2. Pricing
3. Public relations
4. Advertising

Correct answer: Pricing

Q13. ( Marks: 1 )

IMC stands for what?

1. Internal marketing community
2. Integrated managing company
3. Internal marketing communication
4. Integrated marketing communication

Correct answer: Integrated marketing communication