MKT501 Final Term Updated MCQs 2026 by Ali Khan

Q1. Which of the following is a reduced price marked on the label or package by producer?

1. Price-pack deal
2. Sample
3. Cents-off deal
4. Coupon

Correct answer: Price-pack deal

Q2. R&S Company is a manufacturer of shoes. After analysis we concluded that its business has low market share and high growth. Which of the following option best reflects this condition?

1. Dogs
2. Question Mark
3. Cash Cow
4. Star

Correct answer: Question Mark

Q3. The price of which of the following is lower than the cost and is used to drag customers into a store.

1. On-sale item
2. Premium product
3. Discounted product
4. Loss leader

Correct answer: Loss leader

Q4. XYZ Company is a manufacturer of oil. After analysis we concluded that this business has low market share and high growth. Which of the following option best reflects this condition?

1. Cash Cow
2. Star
3. Dogs
4. Question Mark

Correct answer: Question Mark

Q5. XYZ Company is a manufacturer of chocolates. After analysis we concluded that this business has low market share and low growth. Which of the following option best reflects this condition?

1. Question Mark
2. Cash Cow
3. Star
4. Dogs

Correct answer: Dogs

Q6. Which of the following can be used by the companies for early payment?

1. Quantity discount
2. Seasonal discount
3. Cash discount
4. Functional discount

Correct answer: Cash discount

Q7. Which of the following are the costs that do not vary with production or sales level?

1. Fixed cost
2. Total cost
3. Variable cost
4. Target cost

Correct answer: Fixed cost

Q8. Which of the following pricing strategies is used for Luxury goods?

1. Penetration pricing
2. Competitive pricing
3. Skimming pricing
4. Premium pricing

Correct answer: Premium pricing

Q9. Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label.

1. Cents-off deal
2. Price deal
3. Loyalty rewards program
4. Price-pack deal

Correct answer: Price-pack deal

Q10. In which of the following companies reduce price for bulk purchases?

1. Cash discount
2. Seasonal discount
3. Trade discount
4. Quantity discount

Correct answer: Quantity discount

Q1. Which of the following is the best example of a product that is suitable for sampling?

1. Leather briefcase
2. Ceiling fan
3. Lawn furniture
4. Shampoo

Correct answer: Shampoo

Q2. Which of the following pricing theory assumes that Consumers ignore the least significant digits rather than do the proper rounding?

1. Skimming pricing
2. Psychological pricing
3. Competitive pricing
4. Cost-plus pricing

Correct answer: Psychological pricing

Q3. The price reductions given for the larger purchases come under:

1. Seasonal discounts
2. Trade discounts
3. Cash discounts
4. Quantity discounts

Correct answer: Quantity discounts

Q4. B.C.G. Analysis is a technique used by a company to decide what products to add to its product portfolio. The vertical axis reflects the:

1. Relative Market Share
2. None of the given
3. Market Growth Rate
4. Market Segment Size

Correct answer: Market Growth Rate

Q5. While deciding pricing objectives, which of the following objective(s) should consider?

1. Marketing objective
2. Financial objective
3. Product objective
4. All of the given option(s)

Correct answer: All of the given option(s)

Q6. R&S Company is a manufacturer of shoes. After analysis we concluded that its business has low market share and high growth. Which of the following option best reflects this condition?

1. Question Mark
2. Star
3. Cash Cow
4. Dogs

Correct answer: Star