MKT501 Final Term File 3 by Sadia Ali

1. Decline

Q2. Come join me in (1 marks)

In which of the following demand for the product reduces because of technological advances, shifts in consumer tastes and increased competition?

1. Introduction stage
2. Growth stage
3. Maturity stag
4. Decline stage
5. Decline stage

• Costs become counter-optimal
• Sales volume decline
• Prices, profitability diminish

Q3. Come join me in (1 marks)

Which of the following is the degree to which new product matches the values and experiences of the individuals in the community?

1. Innovation communicability
2. Innovation divisibility
3. Innovation compatibility

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1. Innovation complexity

Q4. Come join me in (1 marks)

Which of the following is the leak-proof packaging that provides additional protection for the primary container?

1. Primary packaging
2. Secondary packaging
3. Transport packaging

The inward and outward protective function primarily places demands upon the strength, resistance and

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1. Decorative packaging

Q5. Come join me in (1 marks)

ABC Co., a major Swedish multinational, provides an example of the power of innovative packaging and customer thinking. ABC Co. is involved in which of the following types of packaging that enables milk, fruit juice, and other perishable liquid foods to be distributed without refrigeration?

1. Boxes
2. Blister packs

PAPER NO :3

1. Cartons
2. Aseptic packages

Aseptic’ package that enables milk fruit juice, and other perishable liquid foods to be distributed without

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Q6. Come join me in (1 marks)

Which of the following brands is created specifically to counter a competitive threat?

1. Premium brand
2. Economy brand
3. Fighting brand

A fighting brand is a brand created specifically to counter a competitive threat.

1. Corporate brand