MCM401 Final Term File 2

FINALTERM EXAMINATION

SPRING 2007 MCM401 - FUNDAMENTALS OF PUBLIC RELATIONS (Session - 2 ) Marks: 60 Time: 150min

Student Name: Center Name/Code: Exam Date: Wednesday, July 11, 2007

INSTRUCTIONS:

•  All questions are compulsory.
•  This exam consists of 15 Multiple Choice Questions (MCQ’S), 5 Fill in the blanks Questions, 5 True/False Questions, 5 Short Questions and 2 Descriptive Questions.
•  For each MCQ, read the choices available and select the choice which you consider is the

•  You may wish to pace yourself with your own watch, but the Supervisor will be the official timekeeper of the test.
•  Remember not to spend too much time on any one MCQ. Since all MCQ’S carry equal marks, it is important to manage your time and response to test questions effectively.
•  Activated mobile phones are not allowed during the exam. Make sure they are switched off.
•  Failure to comply with the Supervisor’s directions will result in your test being cancelled. Please comply with supervisor’s directions to avoid any unpleasant event.

Question Total Marks Question Marks Question Marks Question Marks

Q1. --------------is the practice of preparing a communication plan that can be effectively put into action in the event of a potentially negative issue for a company or organization. (1 marks)

Crisis management

Lobbying

PR consultancy

Q2. ---------------------- occurs when two (or a few) people talk face to face. (1 marks)

Intrapersonal communication

Interpersonal communication

Mass Communication

Mediated communication

Q3. ---------------------------- is author of book “TEACH YOURSELF PUBLIC RELATIONS”. (1 marks)

Herta A. Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo

Q4. Spoken defamation is known as (1 marks)

Libel

Slander

Logo

Jargon

Q5. The last step in the six-Point PR Planning Model is-------------. (1 marks)

Appreciation of the situation

Definition of objectives

Assessment of results

Definition of publics