MCM401 Final Term MCQs

MCM401 Fundamentals of Public Relation · Final Term Examination – Spring 2005 · Time Allowed: 150 Minutes · INSTRUCTIONS:

茀 All questions are compulsory. 茀 This exam consists of 5 Multiple Choice Questions (MCQ's), 6 short questions and 2 Descriptive questions. 茀 You should try to complete MCQ's in 10 - 20 minutes in order to give yourself 100 -110 minutes for descriptive questions. 茀 For each MCQ, read the choices available and select the choice which you consider is the

Correct option: 茀 You may wish to pace yourself with your own watch, but the Supervisor will be the official timekeeper of the test. 茀 Remember not to spend too much time on any one MCQ. Since all MCQs carry equal marks, it is important to manage your time and response to test questions effectively. 茀 Failure to comply with the Supervisor's directions will result in your test being cancelled. Please comply with supervisor's directions to avoid any unpleasant event.

Total Questions: 13

Q1. Marks : 02

The reporter's name, usually at the beginning of a story is termed as

o

Header Byline

o

o

Start line

o

Index

Q2. Marks : 02

--------------- technique in propaganda links a person, or idea, to a negative symbol.

o

Name-calling

o

Glittering generalities

o

Transfer

o

None of the given options

Q3. Marks : 02

The first P of 4 P's to PR role in marketing stands for ------------------

o

Product

o

Place

o

Price

o

Promotion

Q4. Marks : 02

Huge audiences, good product identification, popular medium are advantages of which communication channel?

o

TV

o

Radio Newspaper

o

o

Internet

Q5. Marks : 02

Newsprint may be defined as

o

A super calendared and polished paper suitable for magazines, letterheads, prestigious stationery

o

A polished paper with china clay content

o

A high class paper with a coating of china clay

o

A cheap, absorbent paper suitable for newspapers

Q6. Marks : 05

Briefly discuss the relationship between Public Relations and Public opinion.

Q7. Marks : 05

Explain the importance of code of ethics in Public Relations.

Q8. Marks : 05

List down various types of campaigns in Public Relations.

Q9. Marks : 05

What is International Public Relations?

Q10. Marks : 05

What is difference between formal and informal research?

Q11. Marks : 05

Write a short note on feedback.

Q12. Marks : 10

If you have the choice to choose an organization for serving as Public Relations officer, which organization you will choose and why? Explain the techniques and methods you will use for successful Public Relations.

Q13. Marks : 10

Write a critical note on the impact of information technology (IT) on Public Relations practice.