MCM401 Final Term Past Paper Spring 2006

MCM401 · Final Term Examination – Spring 2006 · Time Allowed: 150 Minutes · Marks : 1 · Q

------------ is the process of communicating information to lots of people at once e.g. ia television, radio or newspapers. v

1. Intrapersonal ication 2. Interpersonal commun 3. Mass Communication 4. Mediated

Marks : 3

Q

What are the key points that must be considered in developing a university’s monthly ewsletter? n

Marks : 3

Q

R is a form of Communication which applies to organizations in public sector only. P

1. True 2. False

Marks : 1

Q

were introduced by --------------------. The laws of public opinion

Marks : 1

Q

A picture that represents a word is known as ---------------. m

Argot

Marks : 1

------------------is the collective opinion of groups of people.

n

Public Opinion

Marks : 1

sity to hospital, orporation to State?

Marks : 1

R role is to inform, educate & create understanding through knowledge.

2. False

Marks : 1

------------------- is known as father of PR.

4. Edward Burneys

Marks : 3

The complete list of the universe or population of interest in the study is known as frame

4. None of the given options

Marks : 3

1. Pictogra 2. Jargon 3. Slang 4.

Q

1. Estimatio 2. Outlook 3. Inference 4.

Q

Why is PR expanding into every area of our lives – from univer c

Q

P

1. True

Q

1. P.T. Barnum
2. George Creel
3. Elmer Davis

Q

1. Sampling
2. Sample
3. Grades

Q

False or partly false information used by a governmen t or political party intended to sway he opinions of the population is known as-----------.

nda

4. Lip service

Marks : 10

escribe the functions of Public Relations officer in a political party.

Marks : 1

service, including coupons, sales, discounts, premiums, weepstakes and contests.

2. F

Marks : 1

eliefs, business principles, traditions, ays of operating, and internal work environment.

Marks : 1

item from the following that is not one of the 4 P’s to PR role in marketing.

t

4. Positioning

Marks : 1

an organization and the media as an aid to public relations ctivities is known as

urce Management t

1. Propaga
2. Jargon
3. Party line

Q

D

Q

Sales promotion refers to marketing efforts designed to generate immediate interest in purchasing a product or s

1. T

Q

--------------- culture refers to a company's values, b w

Q

Choose the

1. Produc
2. Place
3. Price

Q

Relationship between a

1. Marketing
2. Human Reso
3. Propagand a