MCM401 Midterm Subjective

MCM401 Fundamentals of Public Relations · For Midterm Exam Preparation · By Virtualians Social Network · 5/30/2014 3:33:38 PM · Short Questions and Answers :- · Question:

What is a Press Release?

Answer: A press release, also known as a news release… is a condensed article that is written in a journalistic format. It is not an advertisement, but can often be more powerful for delivering attention. The purpose of the press release is to highlight what is interesting and newsworthy about your company, organization, services or products. Isn't Public Relations only for large companies? Almost every business can benefit from public relations as an alternative and addition to traditional advertising... and even smallest company can seize the opportunity for potentially massive local, national or international exposure.

Question:

Isn't Public Relations expensive?

Answer: Our programs are designed to be affordable for businesses of all sizes. Our Do It Yourself Public Relations program that is available to businesses in any geographical area in the United States starts at generally less than the cost of a small advertisement.

Question:

Isn't Public Relations only for national exposure?

Answer: Local marketing exposure for national companies is one of the most overlooked areas of opportunity. Local exposures for businesses that provide products and services only in a designated local geographical area generally have an abundance of exposure opportunities available to them.

Question:

How often should we send out news releases to the media?

Answer: We suggest a minimum of a quarterly program of releases, however any newsworthy event should be considered for release. It is important to keep your name and information about your company top of mind to the news media. This helps validates you as an expert in your field and this can frequently lead to be called upon when a story about your subject is in the planning stages.

Question:

How do you write a press release that doesn't sound like an advertisement?

Answer: A good news release needs to be informative and include items of interest to the general public. Writing a release that sounds like an advertisement is a sure fire way to be ignored. Writing effective news releases that get attention is an art and the only way to perfect any art is through study and practice.

Question:

Can a home-based business benefit from Public Relations services?

Answer: Many of the samples of Public Relations success you see on our website have been for clients with home based businesses. Simply contact us for a no obligation, free consultation to discuss your own business potential for success.

Question:

What does Public Relation accomplished?

Answer: There are many objectives that may be achieved through expert public relations activity. Any one of them, any group of them, or all of them may be the basis for accompany public relations program. Professional public relations direct every activity toward reaching a selected objective; extraneous efforts are avoided – mere volume of press clippings is meaningless. Objectives that may be sought include: – Prestige or favorable image and its benefits. – Promotion of product and sales, idea and rewards. – Goodwill of Employees. – Prevent and solve Labor problem. – Goodwill of stock / shareholders. – Overcoming misconceptions and prejudices against the Company/group/organization. – Goodwill of customers/consumers. – Formulation and guidance for making policies.

Question:

How Public Relation is associated to Mass communication?

Answer: Mass Communication Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising. Public Relation association with Mass Communications The basic difference between mass communication and Public relation is that mass communication is used to disseminate the information to a larger audience with the help of newspaper, TV and radio etc. But Public Relations is a planned and sustained effort to establish and maintain goodwill and understanding between an organization and its public. But here we can say the mass communication is a tool through which public Relations can be established and enhanced with the involvement of mass communication channels.

Question:

Why we classify public Relation?

Answer: We classify Public Relations in various institutions or organizations but the objectives of all institutions, where the need of Public Relations department is observed, are the same to build, maintain and enhance the image of organization with its key public. Their style of operation could be varying from based on the nature or classification of organization yet the basic and principal objective would remain common or same to build, maintain and enhance institution image through mutual understanding with public. We classify Public Relations because when any organization or institutions are directly or sometimes indirectly involved with public, we need an established department to create a good image of organizations among people. For instance. Some Business Corporation, education institution or religious group require public relations department to enhance and maintain