MCM401 Midterm Past Paper Spring 2006

Mid Term Examination – Spring 2006 · Time Allowed: 90 Minutes · INSTRUCTIONS:

ƒ All questions are compulsory. ƒ This exam consists of 10 Multiple Choice Questions (MCQ’s), 5 Fill in the blanks questions, 5 Short questions and 1Descriptive question. ƒ You should try to complete MCQ’s in 10 - 15 minutes in order to give yourself 75 - 80 minutes for other questions.

ƒ For each MCQ, read the choices available and select the choice which you consider is the correct answer.

ƒ You may wish to pace yourself with your own watch, but the Supervisor will be the official timekeeper of the test.

ƒ Remember not to spend too much time on any one MCQ. Since all MCQ’s carry equal marks, it is important to manage your time and response to test questions effectively.

Failure to comply with the Supervisor’s directions will result in your test being cancelled. Please comply with supervisor’s directions to avoid any unpleasant event.

Q1. Marks : 1

------------------ is the paid promotion of goods, services, companies and ideas by an identified sponsor.

Q2. Marks : 1

------------------------ is the process of communicating information to lots of people at once e.g. via television, radio or newspapers.

 Mass Communication  Intrapersonal Communication  Interpersonal Communication  Mediated Communication

Q3. Marks : 1

A house journal is a publication produced by an organization in order to inform and entertain its --------- publics.

Q4. Marks : 3

Describe the six point PR Planning Model.

Q5. Marks : 1

Public Relations includes relationships and goals with which of the following?

 Employees  Investors  Special-interest groups  All of the given options

Q6. Marks : 10

How does Public Relations help educational institutions?

Q7. Marks : 1

A public relations practitioner's most important job skill is ------------------

 Being good with people.  Preparing audiovisual presentations.  Arranging and organizing news conferences.  Writing and editing.

Q8. Marks : 1

------------- is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value.

Q9. Marks : 1

---------------- is a personal footer that can be automatically attached to e-mail.

 Signature file  Cross file  Carbon copy

Q10. Marks : 3

What do you understand by publics in Public Relations?

Q11. Marks : 1

A ------------------- is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways.

 Billboard  Direct mail  Grapevine

Q12. Marks : 3

How does Public Relations differ from propaganda?

Q · uestion No. 13 · Marks : 1

The third P of 4 P’s to PR role in marketing stands for-------------

 Product  Place  Price  Promotion

Q14. Marks : 3

Describe sponsorship as an important PR tool.