MCM401 Midterm Past Paper Spring 2007 Session 4

MIDTERM EXAMINATION

SPRING 2007 MCM401 - FUNDAMENTALS OF PUBLIC RELATIONS (Session - 4 ) Marks: 40 Time: 90min

Student Name: Center Name/Code: Exam Date: Thursday, May 03, 2007

All questions are compulsory. This exam consists of 10 MCQ'S, 5 True /False questions, 5 Short Questions and 1 Descriptive question. For each MCQ, read the choices available and select the choice which you consider is the

Correct option: You may wish to pace yourself with your own watch, but the Supervisor will be the official timekeeper of the test. Remember not to spend too much time on any one MCQ. Since all MCQ’s carry equal marks, it is important to manage your time and response to test questions effectively. Failure to comply with the Supervisor’s directions will result in your test being cancelled. Please comply with supervisor’s directions to avoid any unpleasant event.

Question Question Marks Question Marks

Q1. The first P of 4 P’s to PR role in marketing stands for----------------. (1 marks)

Product

Place

Price

Promotion

Q2. The author of book “TEACH YOURSELF PUBLIC RELATIONS” is --------------------. (1 marks)

Herta A. Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo

Q3. The third step in the six-Point PR Planning Model is-------------. (1 marks)

Definition of objectives

Definition of publics

Assessment of results

Appreciation of the situation

Q4. ------------------- is commonly used term for computer-generated printed materials such as newsletters and brochures. (1 marks)

Desktop publishing

Direct mail

E-zine

None of the given options

Q5. ----------------is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (1 marks)

Marketing

Human Resource Management

Propaganda

Press Relations

Q6. -------------- is the practice of preparing a communication plan that can be effectively put into action in the event of a potentially negative issue for a company or organization. (1 marks)

Lobbying

PR consultancy

Crisis management

None of the given options