MGT211 Final Term Quiz 2 File 3 July 2023 by Miss Mehwish

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Q1. At the Growth stage of the product, the product is known as:

1. Dog
2. Star
3. Cash Cow
4. None of the given options

Correct option: b) Star

Q2. ____________ involves long-term, value-added relationships developed over time with customers and suppliers:

1. Consumer Marketing
2. Marketing Era
3. Marketing Exchange
4. Relationship Marketing

Correct option: d) Relationship Marketing

Q3. Sheraz Beverages sends a newly developed soft drink to the market for sale and advertises it on different media. It is called:

1. Idea Generation
2. Commercialization
3. Business Analysis
4. Product testing

Correct option: b) Commercialization

Q4. Brand competition occurs between the ____________.

1. Foreign products
2. Similar products
3. None of the given options
4. Dissimilar products

Correct option: b) Similar products

Q5. A person or an organization that carries more power in the distribution decision-making process is called:

1. Channel leadership
2. Bargain retailer
3. Distributor
4. Wholesaler

Correct option: a) Channel leadership

Q6. Which types of retailer distribute a product line?

1. Discount Houses
2. Bargain retailer
3. Product Line Retailer
4. None of the given options

Correct option: c) Product Line Retailer

Q7. In which stage of the product life cycle is there the highest level of sales but per unit profit decreases?

1. Growth
2. Introduction
3. Maturity
4. Decline

Correct option: c) Maturity

Q8. Marketing should begin with __________.

1. Identifying customer needs
2. The production process
3. All of the given options
4. Potential customer needs

Correct option: a) Identifying customer needs