MGT301 Midterm MCQs Mega File

MGT301 MID-Term BY Attiq Kundi · ENG-201 100 % CORRECT MCSQ · AND Many MoRe · MGT301 GRAND QUIZ AND QUIZZES FILE (Most Important)

Q1. Product, price, place and promotion make up the elements of a firm’s marketing mix.

1. False
2. True (Chapter no 1 Original Book Page no 34)

Correct answer: True (Chapter no 1 Original Book Page no 34)

Q2. Selling is managing profitable customer relationships.

1. True
2. False (Lesson no 44 Page no 220 Old Handouts)

Correct answer: False (Lesson no 44 Page no 220 Old Handouts)

Q3. Human needs are shaped by culture and individual personality.

1. True
2. False (Chapter no 1 Original Book Page no 8)

Correct answer: False (Chapter no 1 Original Book Page no 8)

4. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

False

True (Lesson no 44 Page no 220 Old Handouts)

Q5. When backed by buying power, needs become demands.

1. True
2. False (Lesson no 2 Page no 11 Old Handouts and Lesson no 44 Page no 222 Old Handouts)

Correct answer: False (Lesson no 2 Page no 11 Old Handouts and Lesson no 44 Page no 222 Old Handouts)

Q6. At times it becomes necessary to reduce demand for some products and services. When the government tries to reduce the smoking of tobacco products, it adds more tax to the products and is practicing demarketing.

1. True
2. False

Correct answer: True

Q7. Demarketing is a marketing philosophy focused upon product differentiation and positioning.

1. True
2. False

Correct answer: False

Q8. Marketers of products, services, and ideas only practice marketing, whereas buyers do not.

1. True
2. False

Correct answer: False

Q9. Marketing offers are limited to physical products.

1. True
2. False

Correct answer: False

10. Delivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships.

1. True
2. False

Correct answer: True

Q11. An exchange is the core concept of marketing, whereas a transaction is marketing’s unit of measurement.

1. True (Lesson no 2 Page no 11 Old Handouts)
2. False

Correct answer: True (Lesson no 2 Page no 11 Old Handouts)

Q12. Customer-perceived value depends on the product’s perceived performance relative to a buyer’s expectations.

1. True
2. False (Lesson no 2 Page no 11 Old Handouts)

Correct answer: False (Lesson no 2 Page no 11 Old Handouts)

Q13. Marketing management is interested in serving all customers in every way to remain competitive in today’s markets.

1. True
2. False ??????

Correct answer: False ??????

Q14. The difference between human needs and wants is that needs are states of felt deprivation.

1. True
2. False

Correct answer: True

Q15. The selling concept holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.

1. True (Lesson no 4 Page no 20 Old Handouts)
2. False

Correct answer: True (Lesson no 4 Page no 20 Old Handouts)