MGT301 Midterm Past Paper 3

MGT301 Mid Term

Which one of the following options is best to explain the purpose of intranets?

1. Buying and selling processes
2. Business-to-business purchasing
3. Communication among employees
4. Maintaining customer relations

All of the following are accurate descriptions of a company’s mission statement, EXCEPT which one?

1. Mission statement should fit the market environment
2. Mission statement should be realistic
3. Mission statement should be broad
4. Mission statement should be motivating

Correct answer: Mission statement should be broad

Which of the following sets refers to the order or sequence of marketing management functions?

1. Control – implementation – market planning
2. Market planning – control – implementation
3. Implementation – control – market planning
4. Marketing planning – implementation - control

Correct answer: Marketing planning – implementation - control

Advertising agencies are an example of which of the following marketing intermediaries?

1. Insurance company
2. Financial intermediary
3. Marketing services agency

Correct answer: Marketing services agency

MGT301 Mid Term

1. Physical distribution firm

"How people feel about corporations, government agencies, trade unions and universities" refers to which of the following views?

1. People's view of others
2. People's view of societies
3. People's view of themselves
4. People's view of organizations

Correct answer: People's view of organizations

Which one of the following is NOT a part of the macro-environment?

1. Demographic forces
2. Natural forces
3. Competitors' forces
4. Political forces

Correct answer: Competitors' forces

Marketing information from which of the following databases can be accessed more quickly and cheaply?

1. External
2. Internal & External
3. Internal
4. Representatives

Correct answer: Internal

Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?

1. That does not currently exist in an organized form
2. That already exists somewhere, having been collected for another purpose

Correct answer: That already exists somewhere, having been collected for another purpose

MGT301 Mid Term

1. That the researcher can obtain through surveys and observation
2. That already exists somewhere in an organized form

Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?

1. Personal
2. Attitude
3. Descriptive
4. Exploratory

Correct answer: Descriptive

If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?

1. Hypothesis development
2. Symptom identification
3. Problem identification
4. Data interpretation

Which one of the following factor is NOT used for measuring the social class?

1. Income
2. Number of children in family
3. Occupation
4. Education

Correct answer: Number of children in family