MGT301 Midterm Past Papers Mega File

MGT301 Mid Term

In a Michael Porter Model, which one of the following options is a major tool in the identification of ways to create value in an organization?

1. Chain model
2. The BCG model
3. Five forces model
4. Value chain model

A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?

1. Marketing plan
2. Marketing strategy
3. Marketing mix
4. Market offering

Which one of the following options represents this statement “What place do you want your product to hold in the consumer’s mind”?

1. Product
2. Positioning
3. Promotion
4. Place

MGT301 Mid Term

Relationship marketing is a consistent application of up to date knowledge of individual customers to product and service design. Why it is communicated interactively to customers?

1. For delivering short term value & satisfaction to customers
2. For delivering long term value & satisfaction to customers
3. For delivering short term value to management
4. For delivering long term value to management

An important concept in which we realize that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Which one of the following options reflects this concept?

1. Net profit
2. Customer lifetime value
3. Relationship marketing
4. Market share

When a church targets different demographic groups to increase attendance, it is an example of which of the following options?

1. Not-for-profit marketing
2. Mindless marketing
3. Ethics in marketing
4. Societal marketing

MGT301 Mid Term

Airlines offer frequent flier marketing programs to build value and satisfaction into the customer relationship. Using this approach, airlines add which of the following benefits to the customer relationship?

1. Social benefits
2. Structural benefits
3. Financial benefits
4. Old age benefits

The digital age will fundamentally change customers’ thinking of convenience, speed, price, product information and service. This new consumer thinking will affect which one of the following businesses?

1. A few businesses
2. Every business
3. Established businesses
4. Starting up businesses

Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies?

1. Market penetration
2. Market development
3. Horizontal diversification
4. Conglomerate diversification