MGT301 Midterm Past Paper 2

MGT301 Mid Term

“A purchase in which the customer buys the same goods in the same quantity on the same terms from the same supplier” refers to which one of the following buying situations?

1. New-task
2. Modified rebuy
3. Straight rebuy
4. Negotiated

When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type of segmentation?

1. Demographic
2. Gender
3. Behavior
4. Geographic

Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing?

1. Market segmentation, market positioning and target marketing
2. Market segmentation, target marketing and market positioning
3. Market alignment, market segmentation and market positioning
4. Market recognition, market preference and market insistence

Which of the following are industrial products that aid in the buyer’s production or operations, including installations and accessory equipment?

1. Materials

MGT301 Mid Term

1. Specialty items
2. Capital items
3. Supplies

Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories?

1. Private brands
2. Product attributes
3. Consumer products
4. Product mixes

Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?

1. Desirable benefit
2. Good packaging
3. Strong beliefs and values
4. Customer image

An organization with several product lines has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale?

1. Product mix
2. Brand mix
3. Consumer mix

Correct answer: Product mix

MGT301 Mid Term

1. Packaging mix

With what groups do firms conduct concept testing for new products?

1. Suppliers
2. Employees
3. Target customers
4. Focus groups

After concept testing, a firm would engage in which stage for developing and marketing a new product?

1. Marketing strategy development
2. Business analysis
3. Product development
4. Test marketing

If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached?

1. Introduction
2. Decline
3. Growth
4. Maturity

Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?

1. Pricing
2. Promotion