MGT301 Important Topics

MGT301 · Important topics for the final term of MGT301 · (Principles of Marketing): · By Pin2

Understanding Marketing * What is marketing? * The marketing concept * The marketing mix Analyzing the Marketing Environment * The macroenvironment * The microenvironment Consumer Behavior * Consumer decision-making process * Consumer needs, wants, and demands * Consumer segmentation Marketing Strategy * Market segmentation * Target marketing * Positioning Product Planning * Product concept * Product development * Product life cycle *Pricing * Pricing objectives * Pricing strategies Distribution * Channels of distribution * Physical distribution Promotion * The promotion mix * Advertising * Sales promotion * Public relations

These are just some of the important topics that you should focus on for your final term exam. You can also find more information by reviewing the course syllabus and past exam papers.