- Type
- Midterm past paper
- Course
- MKT501 Marketing Management
- Size
- PDF 746 KB
- Updated
- 23 Oct 2026
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Q1. Which of the following market dominance strategy involves less risk of competitive attacks?
o ⬜ Followers
o ⬜ Challengers
o ✔ Nichers
- Vertical Integration is in which the firm sets up subsidiaries that produce few of the inputs
used in the final production.
o ⬜ Horizontal
o ✔ Backward
o ⬜ Forward
o ⬜ Balanced
- During the different stages of product life cycle, ________ should be informative in the
introduction stage, persuasive in growth and maturity stages, and reminder-oriented in the
decline stage.
o ⬜ Direct sales
o ✔ Advertising
o ⬜ Sales
o ⬜ Profits
Q4. Which of the following emphasizes profit margins rather than revenue?
o ⬜ Market nicher
o ⬜ Market follower o ⬜ Market challenger
o ✔ Market leader
Q5. In-use and psychological benefits are the elements of which of the following option(s)?
o ✔ Augmented product/service
o ⬜ Tangible products/service
o ⬜ Physical products
o ⬜ Core benefits
- Mobilink (a famous Telecom company) is using persuasive advertising for its services. The
services of Mobilink are at which stage of Product Life Cycle?
o ⬜ Decline
o ✔ Growth
o ⬜ Introduction
Q7. Which of the following stages of product life cycle can be called offensive stage(s)?
o ✔ Both introduction and Growth
o ⬜ Both development and introduction
o ⬜ Both growth and maturity
o ⬜ None of the given options
Q8. Which of the following is the first step in the new product development process?
o ⬜ Idea testing
o ⬜ Idea screening
o ✔ Idea generation
o ⬜ Idea development
- Soghat Sweets is using reminder advertising for its products. The products of Soghat sweets
are at which stage of Product Life Cycle?
o ✔ Maturity
o ⬜ Decline
o ⬜ Introduction
10. EEE process relies on the generation of new product ideas. Such ideas can be found by
exploring un-met needs or technological innovations.
o ✔ New product development
o ⬜ SWOT
o ⬜ PEST
o ⬜ LEST
Which of the following option describes about the name of company and information
related to company?
Market summary
Title page ✅
Which of the following concept aims to sell what they can make rather than what the
market needs?
All of the following are the examples of unsought goods EXCEPT:
Course books ✅
Insurance policy
Funeral plots
Encyclopedia
- There are certain controllable factors which can affect businesses. Which of the following is
NOT among them?
Government ✅
Corporate culture
Role of marketing
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