MKT621 Final Term MCQs 2026 by Ali Khan

Q1. Which of the following components of advertisement is used to retain interest of the audience?

1. Illustration
2. Signature Line
3. Standing Details
4. Body Copy

Correct answer: Body Copy

Q2. Which of the following is an example of WEASEL words?

1. All of the given options
2. New & Improved
3. Presupposition
4. Virtual

Correct answer: New & Improved

Q3. In an advertisement, the verbal portion including headlines, body, and signature, is called:

1. Script
2. Layout
3. Story Board
4. Copy

Correct answer: Copy

Q4. Which of the following differentiates advertising from public relations?

1. Paid for space or time in mass media
2. Unlimited contacts with client
3. Control on creativity
4. All of the given options

Correct answer: Paid for space or time in mass media

Q5. The printing error in a newspaper advertisement is an example of:

1. Message Reliability
2. Noise
3. Carelessness
4. Message Loop

Correct answer: Noise

Q6. A competent copy writer should possess which of the following characteristics?

1. Meeting deadlines
2. All of the given options
3. Working under pressure
4. Working in team

Correct answer: All of the given options

Q7. Which of the following factors helps a company to decide whether personal selling can be used or not?

1. Type of product
2. All of the given options
3. Nature of product be sold
4. Size of organization

Correct answer: All of the given options

Q8. Which of the following options do you think is a type of internet advertising?

1. All of given the options
2. Logos
3. Interstitials
4. Banner

Correct answer: All of given the options

Q9. Which of the following components of advertisement is used to grab the attention of the audience?

1. Signature Line
2. Headline
3. Body Copy
4. Standing Details

Correct answer: Headline

Q1. “Few buyers but larger business transactions”; which one of the following buyer channels best reflects this statement?

1. Government markets
2. International markets
3. Local markets
4. Consumer markets

Correct answer: International markets

Q2. "Manufacturer to user" is a direct channel and is most appropriate for those goods that have which of the following characteristic?

1. Low unit cost
2. No technical content
3. High unit cost
4. Geographically dispersed buyers

Correct answer: High unit cost

Q3. From a marketing management perspective, which one of the following can be an important strategic tool for maintaining a competitive advantage in the market place?

1. Quantity of product
2. Publicity
3. Product type
4. Advertising

Correct answer: Product type

Q4. "Ads can appear any where in the paper except classified section” refers to which one of the following types of newspaper ads?

1. Display classified
2. Classified line
3. Display ads
4. Free standing insert

Correct answer: Display ads

Q5. In order to manage ad agency, what are the duties performed by owner/boss of advertising agency?

1. Try to recruit highest quality of people
2. Try to make sufficient profits
3. Win confidence of clients at highest level
4. All of the given options

Correct answer: All of the given options

Q6. Recognition tests, theater tests, and recall tests are used for evaluating ________.

1. Specific Ad Agencies
2. Specific Advertisement Objectives
3. Specific Advertisements
4. Different Advertising Media

Correct answer: Specific Advertisements