MKT621 Quiz 1

3. Question # 3 of 15 ( Start time: 07:35:39 PM ) Total Marks: 1

A message in form of news story about an organization, its product, or both that is transmitted through a mass medium at no charge is known as:

Advertising Publicity Sales promotion Public Relations

4. Question # 4 of 15 ( Start time: 07:37:05 PM ) Total Marks: 1

Which one of the following types of advertising promotes products, services or ideas with the expectation of making a profit?

Product advertising

Action advertising

5. Question # 5 of 15 ( Start time: 07:38:34 PM ) Total Marks: 1

In which of the following types of advertising, advertiser advertise their products by sending catalogs, sales letters and sales letters with brochures to their customers?

Direct response advertising Public service advertising Business to business advertising Political advertising

6. Question # 6 of 15 ( Start time: 07:39:45 PM ) Total Marks: 1

After watching the 30-minute infomercial on surf excel, Sana was certain that cleaning product would remove the grape juice stain from her white shirt. In terms of the communication process, Sana had engaged in which of the following position?

Receiving Encoding Decoding Messaging

7. Question # 7 of 15 ( Start time: 07:40:34 PM ) Total Marks: 1

The difference between actual and desired state is known as:

Demand Want Need Interest

8. Question # 8 of 15 ( Start time: 07:41:10 PM ) Total Marks: 1

When ' Internet' was used as a new medium for advertisement?

1991 1992 1993 1990

9. Question # 9 of 15 ( Start time: 07:42:02 PM ) Total Marks: 1

In US presidential election 2008, both candidates Barak Obma and John Mackin have spent more then $ 28million for advertising their election campaign. Which one of the following benefits they are getting from this huge spending?

Economic Social Political Cultural

10. Question # 10 of 15 ( Start time: 07:42:48 PM ) Total Marks: 1

AIDA stands for awareness, ________, desire, _________.