MKT621 Midterm MCQs 2024 by Miss Mehwish

MKT621 (Mega File) · Mid Term (Live Quiz) · Past Papers for Mids./Finals are also Available

 Which of the following 'Advertising Hierarchy Models' does NOT start from cognitive stage?

Hierarchy of effects model Information processing model

Hierarchy of Need model ✅

Innovation-adoption model

 All of the following are components of information process model EXCEPT:

Preferences ✅ Retention Yielding Comprehension

 In which of the following steps of creative process the problems are pointed out?

Orientation Preparation Ideation

Analysis ✅

•  After watching the 30-minute infomercial on surf excel, Sana was certain that this cleaning product would remove the stains of grape juice from her white shirt; in terms of the communication process, Sana had been engaged in which of the following positions? Receiving

Decoding ✅

Encoding Messaging

Informing is considered as the broad communication objective of advertising; which of the following options do you think is the component of informing?

Make consumers aware of new product Announcing a new price of product

Explaining how a product works

 Which one of the following is not a method to determine the advertising budget?

Competitive parity method

Unaffordable rate method ✅

Objective & task method Percentage of sales method

 Through which of the following methods an advertising budget can be determined?

Rating method Ratio method Gross percentage method

Competitive parity method ✅

 All of the following are the stages of Advertising Hierarchy Model EXCEPT:

Affective stage Behavior stage Cognitive stage

Selection stage ✅

 Which of the below communication mediums is considered as highly credible with mass penetration?

Magazine Radio Newspaper

Television ✅

 Which one of the following is not included in initial briefing of accounts department in preplacement evaluation?

Budget Production Competition

Price ✅

 All of the following are the components of price, EXCEPT:

Discount Warranties Payment mode ✅

 Which one of the following elements is included in Four C's of marketing process?

Communication Convenience Customer solution

 Which one of the following is NOT the purpose of advertising agency?

Help & counsel on sales promotion & other communication tasks Advice & counsel on marketing strategy Advice & counsel on advertising and media strategy Advise in product development and modification ✅

 Which one of the following type of advertising attempts to create a better image of a particular product?

Brand Advertising ✅

Business to Business Advertising

•  An advertising objective is classified by its primary purpose, which is basically to persuade, remind or: