MKT621 Quiz

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Table of Contents · Lesson # · Title · Page#

1-2

Introduction To Advertising Continue 3-4

Introduction To Advertising Continue 5-6

Advertising And Society 7-9

Marketing Tools 10-11

Marketing Tools Continue 12-13

Role And Functions Of Advertising 14-15

Advertising Planning 16-18

Positioning 19-20

Advertising Message 21-24

Advertising Budget 25-28

Advertising Research 29-31

Pre – Placement Evaluation 32-33

Working Of Advertising 34-37

Advertising Response Hierarchy Models 39-41

Problem Solving Strategies 42-44

Consumer Behavior 45-47

Creativity In Advertising 48-50

Copy Writer 51-53

Why Advertising 54-56

Methods To Appreciate A Problem 57-60

Important Tool Of Advertising 61-65

66-72 ii 66-72

Sales Promotion 73-75

Publicity 76-78

Marketing Environment 79-81

Marketing Plan 82-88

Marketing Plan Continue 82-88

How To Be Good Clients 89-90

Client – Agency Relationship 91-97

Client – Agency Relationship Continue 91-98

Newspaper Advertising 98-99

Other Advertising Medium 100-104

Utility Of Various Media 105-107

Other Advertising Media 108-111

Continuous Tracking 112-114

Seasonal Advertising 115-117

Components Of Advertising 118-119

Criticism On Advertising 120-121

Effect Of Advertising 122-123

Creating Effective Design 124-126

Worksheets 127-130

Glossary Of Advertising 131-136

Concept Of An Ad

Lesson 1

This course is designed to teach and guide the students to know and learn about Advertising and Promotion. In this course we will try to acquaint you with various aspects and applications and requirements. Besides teaching you about the introduction and history of advertising this will also guide students about its growing importance, definition and various aspects. The major components to learn will be its skills in modern world, the overall importance and significance of its practice in different scenarios. After going through the contents of first lecture, students will be able to know about Advertising and promotion with its growing importance and its definition with different segments: A. Introduction to Advertising and Promotion. B. Its growing importance. C. D. Explanation of Personal and non-personal selling.

This lecture introduces the students with the background, definition, and growing importance in the modern world. During this we will be discussing the above mentioned aspects of Advertising. We will also briefly try and explain the difference between personal and nonpersonal selling and related advantages and disadvantages.

INTRODUCTION

In fact today advertising is every where, on radio, TV, newspapers, billboards, magazines and even on the side of the town buses. The global market has expanded tremendously, and manifolds. Advertising serves three main purposes: 1. To get or win new customers. 2. To increase use of products or services among existing customers. 3. To help potential customers make a choice among competing brands. Advertising has great influence on us whether we are aware of it or not. Let us now first of all try to know about its growing importance:

GROWING IMPORTANCE OF ADVERTISING

We see 100‘s of ads. Every day. Consciously or subconsciously advertisements have tremendous effect. Advertising can not only change buying decision but also changes mindset & attitude of people. Advertising reflects the culture of a nation. Advertising & culture both affect each other. Advertising industry also supports media industry. In fact media survives on advertising because they go hand in hand. Advertising can be used as an effective tool for a social cause. Advertisement also help in spreading information about new technology & innovations Advertising in today‘s world is not for spreading brand awareness but also shows us where we stand in the world today.