MKT501 Midterm Paper

MKT501 16 Midterm Papers 2008 to 2010 All in · one… · Solved By Maha Shah & Aysha Mirza & Hafiz · Salman Majeed · Spring 2010

Q1.

1. Business plan
2. Marketing process
3. Production process
4. Selling plan REF:

Correct answer: Marketing process

Q2. A market leader firm can expand the total market through:

1. Decreasing distribution of the product
2. Introducing the new usage of the product

Correct answer: Introducing the new usage of the product

(P#20)

1. Eliminating some features of product
2. Increasing cost

Q3. further processing or for use in conducting a business?

1. Specialty
2. Industrial
3. Shopping
4. Consumer

Correct answer: Industrial

Reference:

Q4. The high cost, low sales volume and losses are likely to occur at the:

1. Decline stage

Q8. of the following marketing mix element generates revenue?

1. Promotion
2. Price
3. Place
4. Product
5. Introductio

nstage(P#25)

1. Maturity stage
2. Growth stage

Q5. Marks

:1)

Aggressivepricingisassociatedwithwhichofthefollowingstageofproductlifecycle? Introduction

Growth

Maturity Decline

Marks

:1)

Q6. Whichofthefollowingistheleak-proofpackagingthatprovidesadditionalprotection fortheprimarycontainer?

Primarypackaging Secondary packaging

Transportpackaging

Decorativepackaging

Q7. :1)

Marks

Packagingusedfor theicecreamsisanexampleof whichofthefollowing?

Decorativepackaging Transportpackaging Secondarypackaging

Primarypackaging

Q9. The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. What is the type of discount offered by ABC Furniture store?

1. Trade
2. Seasonal
3. Non-cumulative
4. Promotional

Correct answer: Non-cumulative

Q10.

1. BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount?
2. Reward the customers
3. Move- out- of- date stock
4. Encourage the salespeople
5. To increase short term sales

Correct answer: Move- out- of- date stock

Q11. of the following is also known as accumulation discounts?

1. Trade discount
2. Non-cumulative quantity discount

Cumulative quantity discount (P#44)

1. Quantity discount

Q12. Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its:

1. Cost and production function
2. Revenue and cost function
3. Demand and market function
4. Demand and cost function

Correct answer: Revenue and cost function

Q13. Companies that are involved in selling mass consumer goods and services are found in which of the following markets? (1 marks)

1. Business markets
2. Consumer markets (P#2)
3. Global markets
4. Government markets

Correct answer: Consumer markets (P#2)